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Head of Marketing

Head of Marketing

Calpion / Plutus HealthAddison, TX, US
4 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Salary : Company Overview

Plutus Health Inc is a high-growth, tech-enabled Revenue Cycle Management company serving 1,000+ healthcare providers nationwide.

Recognition & Growth

  • Inc 5000 honoree 2 consecutive years recognized for rapid revenue growth
  • SMU Cox 100 - 3 consecutive years (fastest-growing Dallas companies)
  • Proven scalability : Built on proprietary technology + dedicated global teams

Dual-Brand Portfolio

  • Plutus Health (Primary) : Tech-enabled RCM outsourcing serving multi-specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, AR optimization
  • Artemis ABA : Practice management SaaS platform for ABA therapy providers

    • What Makes Us Different

  • Technology-first approach : Proprietary workflows, AI-powered automation, real-time analytics
  • Vertical expertise : Deep specialization in behavioral health, ABA therapy, ASC billing
  • Global delivery advantage : Round the clock support with cost savings
  • KPI driven pricing model
  • Rapid growth trajectory : Expanding client base, geographic footprint, and service capabilities

    • Position Summary

    Enterprise B2B Marketing Leader driving aggressive growth strategy

    Report directly to CEO. Own complete marketing function for both RCM services + SaaS software. Build scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.

    CRITICAL REQUIREMENTS (Must Have)

    Enterprise ABM Experience

  • 10+ years B2B marketing leadership targeting healthcare enterprises
  • Proven ABM program success with measurable pipeline
  • Built and executed multi-touch ABM campaigns targeting C-suite + clinical decision-makers
  • Experience with 12 month enterprise sales cycles involving 5-10 stakeholders
  • Track record of 30%+ improvement in sales cycle velocity through ABM

    • Healthcare Industry Expertise

  • RCM outsourcing services marketing (medical billing, coding, denial management)
  • Healthcare SaaS go-to-market experience (EMR / EHR, practice management, billing software)
  • Deep understanding of healthcare buyer personas : CFOs, CEO, PE backed board
  • Experience marketing to CFOs and PE-backed healthcare organizations : Ability to create ROI-focused messaging that resonates with financial decision-makers and boards focused on EBITDA improvement, operational efficiency, and portfolio optimization
  • Knowledge of HIPAA compliance in marketing operations
  • Experience marketing to : Multi-specialty practices, ABA therapy providers, behavioral health clinics, PE portfolio companies

    • Digital Marketing Mastery

  • HubSpot expert : Deep experience building workflows, lead scoring, attribution reporting, and marketing automation in HubSpot Marketing Hub
  • Full-funnel digital strategy : SEO, SEM, LinkedIn, programmatic display, retargeting
  • Marketing automation expertise (HubSpot, Marketo, Pardot)
  • Intent data platforms (6sense, ZoomInfo, Bombora)
  • Account-based advertising and personalization (Demandbase, Terminus, Mutiny)

    • AI-Powered Marketing Innovation

  • Leverage AI for scale and efficiency : Experience using generative AI for content creation, personalization, campaign optimization
  • Marketing automation with AI : Implementing predictive lead scoring, AI-driven email optimization, chatbots for lead qualification, dynamic website personalization
  • Proven track record reducing content creation time by 40%+ while maintaining quality through AI tools

    • Brand & Market Leadership

  • Trade show and event strategy : HFMA, CASP, BHB, ASCA conferences - booth design, sponsorships, ROI tracking
  • Brand positioning and messaging : Competitive differentiation against market leaders
  • Thought leadership programs : Whitepapers, industry reports, research studies, executive briefings
  • Customer engagement : User conferences, customer advisory boards, reference programs, success stories
  • Analyst relations : Engaging KLAS, Black Book, Gartner to build market credibility

    • Execution Excellence

  • Built marketing function from scratch at growth-stage company ($50M-$100M revenue)
  • Managed marketing budgets $ 3M+ with strong ROI discipline
  • Led teams of 5-10+ (internal + agencies)
  • Proven content creation engine : case studies, whitepapers, video, webinars

    • STRONG PLUS (Differentiators)

    Industry Experience

  • Global delivery model marketing experience
  • ABA / behavioral health / ASC market knowledge
  • PE-backed healthcare company marketing experience
  • Marketing engagement with healthcare CFOs, COOs, and PE portfolio company boards
  • Competitive intelligence experience

    • Technical Capabilities

  • HubSpot certifications (Marketing Software, Inbound, Revenue Operations)
  • AI marketing tools : ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI
  • Predictive analytics and propensity modeling
  • Marketing data warehouse architecture
  • API integrations and martech stack optimization

    • Strategic Skills

  • Market research and analyst relations (KLAS, Black Book, Gartger)
  • Key Opinion Leader (KOL) development programs
  • Partner / channel marketing experience
  • PE firm relationship building and portfolio company targeting

    • KEY RESPONSIBILITIES

    Strategic Planning (25%)

  • Own revenue contribution target through marketing-sourced pipeline
  • Develop integrated marketing strategy across services (Plutus) + software (Artemis)
  • Build ICP definitions and account selection criteria for ABM programs
  • Create competitive positioning
  • Design and execute tiered ABM programs
  • Target named enterprise accounts with customized campaigns
  • Develop CFO-focused value propositions : Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations

    • Brand, Events & Market Presence (25%)

  • Plan and execute major healthcare conferences annually
  • Target PE firm events and healthcare investment conferences : Build relationships with PE firms managing healthcare portfolios
  • Launch annual customer conference
  • Create customer advisory board
  • Produce whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reduction
  • Engage KLAS, Black Book, Gartner for vendor evaluations and rankings
  • Build PR strategy and media coverage in healthcare trade publications

    • Demand Generation (35%)

  • Generate marketing-qualified accounts (MQAs)
  • Drive company pipeline from marketing sources
  • Execute LinkedIn ABM campaigns
  • Build SEM strategy capturing high-intent search traffic (
  • Create vertical-specific content for multi-specialty practices, behavioral health, ABA therapy
  • Develop board-ready materials : Executive summaries, financial impact assessments, implementation roadmaps
  • Optimize conversion funnels
  • Implement AI-powered lead scoring, email optimization, and dynamic content personalization

    • Sales Enablement & Team (15%)

  • Create account-specific microsites and personalized landing pages
  • Develop competitive battlecards and sales presentation decks
  • Build CFO-specific sales tools : ROI models, total cost of ownership analyses, payback period calculators
  • Weekly pipeline reviews with sales leadership
  • Recruit and manage 3-5 person team (demand gen, content, digital, operations, events)
  • Build real-time dashboards tracking account engagement, pipeline, revenue

    • QUALIFICATIONS

    Education & Experience

  • Bachelor's degree in Marketing, Business, Communications (required)
  • MBA or healthcare-related advanced degree (strongly preferred)
  • 10+ years B2B healthcare marketing leadership
  • 5+ years enterprise ABM program management
  • 3+ years RCM or healthcare SaaS marketing
  • Experience selling to CFOs and PE-backed healthcare organizations

    • Technical Skills

  • HubSpot : Marketing Hub expert (workflows, lead scoring, attribution reporting)
  • AI Tools : Generative AI for content, predictive analytics, marketing automation
  • LinkedIn Campaign Manager + Sales Navigator
  • Google Analytics 4, Google Ads, Tag Manager
  • ABM platforms : Demandbase, 6sense, or Terminus
  • Intent data : ZoomInfo, Bombora, Clearbit
  • Analytics : Tableau, Looker, or Power BI
  • Financial modeling tools for ROI / TCO analysis

    • Leadership Competencies

  • Data-driven decision making with metrics obsession
  • Financial acumen : Ability to speak CFO language - EBITDA, cash flow, ROI, payback periods
  • Cross-functional collaboration between marketing, sales, product, operations
  • Healthcare expertise : RCM workflows, HIPAA, healthcare buying committees
  • C-suite engagement skills : Comfortable presenting to boards and executive teams
  • Execution speed : bias for action, comfortable with ambiguity
  • Strategic + tactical : 3-year vision while executing daily campaigns

    • WORKING STYLE & CULTURE FIT

    You'll thrive here if you :

  • Move fast : High-growth environment; execution speed critical
  • Love data : Every decision backed by metrics; live in dashboards
  • Direct communication : CEO prefers bullet points, quick decisions, minimal fluff
  • Speak CFO : Comfortable translating marketing into financial impact
  • Entrepreneurial : Comfortable building from ground up; minimal bureaucracy
  • Results-oriented : Measured on pipeline and revenue, not activities
  • Hands-on : Not afraid to build workflows yourself while managing the team

    • WHY JOIN PLUTUS HEALTH?

  • Momentum : Inc 5000 + SMU Cox 100 (3 years) = proven growth trajectory
  • Impact : Build marketing function from ground up at critical inflection point
  • Growth Market : Healthcare RCM + ABA software both expanding rapidly
  • Target Rich Environment : PE firms managing healthcare portfolio companies
  • Competitive Advantage : Global delivery model + proprietary technology = cost advantage
  • Leadership : Experienced operators; decisive, empowering CEO

    • APPLICATION PROCESS

    Submit :

  • Resume highlighting ABM results, HubSpot experience, healthcare marketing success
  • Brief answers (2 pages total) :

    • Most successful ABM campaign : accounts, tactics, pipeline / revenue impact

  • Example of marketing to CFOs / PE-backed organizations : messaging, content, results
  • How you've used AI to improve marketing efficiency and results
  • Trade show strategy for dual brands
  • Approach to marketing RCM services + ABA software
  • 90-day plan : priorities, quick wins, resource needs

    • Send to : sreenath.pamisetty@plutushealthinc.com

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