Media Planner Job at Carmichael Lynch in Minneapolis

Overview We are looking to add to our Media Team. We are seeking a Media Planner with local market experience.

Role The Media Planner is responsible for developing and managing the implementation of Media plans. This role has a focus on creating, executing and stewarding local market plans across dozens of markets. You will work closely with Clients, Account Management, Buyers, Media Partners and more. This role is also responsible for the administration, financial management, reporting and optimization recommendations / implementation. Other responsibilities include development of POVs based on media valuation, budget tracking and management, and maintaining good vendor relationships.

Responsibilities Develop and implement media plans with a focus on local market coverage across multiple markets

Collaborate with Clients, Account Management, Buyers, and Media Partners

Administer financial management, reporting, and optimization recommendations and implementation

Develop POVs based on media valuation, monitor budget tracking and management

Maintain strong vendor relationships

Support business improvement by meeting personal and departmental goals in a timely and effective manner

Areas of Focus Disciplined Business Leader : Decisive and insightful in forming strategies to meet client objectives

Demonstrates thorough understanding of client business and how to achieve results

Understands client objectives, resources, and pros / cons of approaches to address them

Fulfills role on team seamlessly, working and managing with urgency

Demonstrates initiative to learn business planning from supervisors

Media Innovator : Applies industry changes in evolving the approach for client business

Proactively seeks to redefine status quo with media partners and clients

Leverages insights regarding target consumer and media’s role in communications

Teaches media concepts, application, and Media philosophy to reports

Proactively measures activity to continually improve client results

Demonstrates initiative to learn systems and resources of the department and agency

Team Player : Effectively manages internal relationships across departments

Effectively manages a team to ensure work is high quality and on time

Develops positive working relationships with outside vendors

Maintains a professional, can-do attitude; demonstrates initiative and ability to lead projects

Fosters trust among supervisors and willingness to take on more responsibility

Maintains effective communication, responds quickly and accurately

Contributes to a positive departmental and agency culture

What We Believe We believe that when the best of strategy and creativity come together, brands stand apart.

Our Hiring Philosophy Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit :

What’s In It for You Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)

Competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)

A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.

Competitive, company and employee sponsored benefits, including : Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation / sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.

Required Skills Qualifications / Traits :

Education : A bachelor’s degree in a related field.

Skills and Experience : A minimum of 2-3 years of media planning and program management experience. Local market media experience is preferred, broad regional experience and programmatic experience is a plus. Full understanding of the integrated teams and partners within local market media is a plus. Digital experience required. Solid background working with traditional media planning / buying within an agency environment. Experience managing multiple clients, multiple departmental teams. Exposure to planning all media channels, both nationally and locally. Exposure and experience with core planning tools and systems. Strong mathematical abilities required. Strong experience delivering programs from hypothetical to flawless real world execution is a requirement. Strong negotiation skills and multi-media integrated packages experience. Demonstrated proficiency in multiple forms of digital delivery such as online display, mobile and search. Well-versed in ad serving, behavioral targeting, media and analytics.

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