Product Manager

Job Description

Job Description

POSITION DESCRIPTION

Title : PRODUCT MANAGER Status : Salaried Exempt

Department : Marketing

Reports to : Vice President of Sales & Marketing

Job Summary

To develop and implement strategic product management objectives and conduct the tactical implementation that supports the growth of Sihl, Inc. branded media and the growth of OEM and private label media programs in which Sihl, Inc. participates.

Duties / Responsibilities :

• Develop new product recommendations and implement new product launch management procedures consistent with the business objective.
• Utilize in-depth product and enduse knowledge to build the appropriate product portfolio providing targeted, defensible, and winning solutions to specific enduse segments.
• Implement Product Management systems that effectively deal with product lifecycles in our business to manage ROI through development, launch, growth, decline, and exit phases of products we bring to market.
• Execute pricing strategy and mechanisms (controls, communication plans, competitive information management, etc.) to support ongoing price management.
• Contribute to the training and development of internal and external constituents (Customer Service, Sales, Distributor Sales organizations, etc.) understanding of existing and newly introduced products, the end uses they serve, and the means by which Sihl, Inc. markets them to create and capture value. Develop and conduct ongoing Training Classes, initiate web-based and written communication regarding Technical Product Training.
• Work with the appropriate trade associations and end user groups to develop our understanding of emerging needs and trends; promote Sihl, Inc.’s technical and distribution competencies.
• Manage actual vs. budgeted expenses : advertising, communication, sample and equipment budgets.
• Interface with internal departments and suppliers as necessary to establish and coordinate Sihl, Inc. image in the marketplace.
• Manage Trade Show planning, execution, follow-up, and analysis of value creation.
• Play an integral role in assisting the company in the implementation of a new ERP system in 2026.

Required Skills / Abilities :

Education and Experience :