Proposal Marketing Manager

Job Description

Job Description

We are seeking a highly motivated and detail-oriented Proposal Marketing Manager to join our team. This role is responsible for managing the entire proposal lifecycle—from lead tracking and proposal development to client interviews and post-submission reporting. The Proposal Marketing Manager will play a key role in driving growth by ensuring timely, high-quality, and strategic responses to opportunities. The ideal candidate is a strong collaborator with the flexibility to work across multiple service lines and go-to-market initiatives, adapting to shifting priorities in a fast-paced professional services environment.

Location : Bethesda, MD (hybrid schedule - in office once per week)

Salary Range : $90k - $105k

Essential Functions :

1. Proposal Management : Lead the end-to-end proposal process, including RFP / RFI / RFQ responses, coordinating information from subject matter experts, drafting content, assigning proposal workload, incorporating thought leadership where appropriate, and ensuring timely delivery of high-quality submissions.

2. Lead & Opportunity Tracking : Partner with business development and marketing teams to track new opportunities, maintain pipeline visibility, and support capture planning.

3. Sales Enablement : Work with marketing team members to develop and maintain sales tools, templates, and qualifications materials to support service line growth and client engagement.

4. Interview & Presentation Support : Coordinate and prepare teams for client presentations and interviews, including coaching, messaging, and collateral development.

5. Cross-Functional Collaboration : Work closely with partners, service line leaders, and marketing colleagues to align proposals and sales materials with firm strategy and brand.

6. Process & Reporting : Establish proposal best practices, maintain a content library, track win / loss outcomes, and deliver regular reporting on proposal activity and results.

7. Flexibility & Adaptability : Manage multiple concurrent projects across service lines, adjusting quickly to new priorities and deadlines.

Requirements

Educational and Experience Requirements :

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.
• 5+ years of experience in proposal management, business development support, or sales enablement—ideally within a professional services firm.
• Strong project management skills with the ability to juggle competing priorities and deadlines.
• Exceptional writing, editing, and communication skills.
• Proficiency in Microsoft Office Suite, CRM / proposal management software (e.g., HubSpot, Proposify, etc.), Adobe suite, and AI tools (Copilot, ChatGPT, and Claude).
• Collaborative mindset with the ability to influence and build relationships across service lines and levels.
• Detail-oriented, proactive, and highly adaptable.

Benefits

This is a full-time position. Our office is located two blocks from the Bethesda Metro Station (red line). Our benefits include a 401(k) plan with profit sharing, 100% paid individual medical, life and disability insurance, student loan repayment, and a culture that fosters flexibility and career development. We look forward to hearing from you!

GRF CPAs & Advisors is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status or disability. At GRF CPAs and Advisors, we cultivate an inclusive business environment where all employees are valued for their unique contributions to our mission to provide exceptional financial, tax and consulting services to our clients in the US and around the world.