Brand Growth & Partnership Manager - Part TimeDirect Agents • New York, NY, US

Brand Growth & Partnership Manager - Part Time

Direct Agents • New York, NY, US

30+ days ago

Job type

Part-time

Job description

Brand Growth & Partnership Manager

The Brand Growth & Partnership Manager is a strategic role focused on expanding the Direct Agents brand through content excellence, strategic partnerships, and business development. This position combines creative storytelling with revenue-generating initiatives, partnering closely with sales teams to identify growth opportunities, build meaningful industry relationships, and execute innovative sponsorship activations. This role reports directly to senior leadership and works closely with sales, client services, and creative teams to drive integrated growth initiatives. Additionally, this role is in our NYC office 3 days per week and compensation is hourly, at $40-$45 / hour DOE.

What You'll Do

Brand & Business Growth

Collaborate with the sales team to identify and pursue new business opportunities
Conduct market research to uncover potential clients and partnership prospects
Use LinkedIn Sales Navigator and analytics tools to generate qualified leads
Create personalized outreach campaigns and secure meetings with key decision-makers
Bridge marketing and sales efforts to ensure aligned messaging and seamless lead transitions

Strategic Partnership Development

Identify and cultivate relationships with vendors, technology partners, and industry influencers

Research and secure sponsorship opportunities for events, thought leadership, and brand activations

Negotiate partnership agreements that deliver mutual value and brand exposure

Develop co-marketing opportunities with key partners

Explore innovative partnership models including content collaborations and joint ventures

Content Strategy & Thought Leadership

Oversee content strategy across channels including thought leadership, trend analyses, and white papers

Manage strategic direction for Digital Transformation newsletter and Illuminate Magazine

Lead podcast and webinar development from concept to execution

Collaborate with internal teams on case studies and point-of-view content

Ensure consistent brand voice across all content touchpoints

Create engaging marketing assets, including videos, presentations, and promotional materials

Stay ahead of industry trends to produce timely, relevant content that positions Direct Agents as a thought leader

Events & Activations

Plan and execute high-impact client events including dinners, webinars, and thought leadership sessions

Identify speaking opportunities for executives at industry conferences

Research innovative event concepts, venues, and vendors to create memorable experiences

Coordinate both virtual and in-person activations that elevate brand presence

Sales Enablement

Design and optimize sales presentations and storytelling frameworks

Create compelling pitch decks communicating Direct Agents' value proposition

Develop sales support materials and competitive intelligence resources

Collaborate with client teams to produce case studies and success stories

Brand Positioning & Innovation

Lead initiatives that differentiate Direct Agents in the marketplace

Monitor the competitive landscape and identify opportunities for brand differentiation

Manage awards submissions and industry recognition efforts

Continuously evaluate and enhance brand positioning across all touchpoints

What We're Looking For

Experience & Skills

3+ years in business development, partnership development, or revenue-generating roles

4+ years managing content strategy, thought leadership, or brand communications

Proven track record of building and managing strategic partnerships

B2B or professional services marketing experience preferred

Core Competencies

Strategic Vision : Translate strategy into actionable initiatives

Relationship Building : Build lasting professional relationships

Communication Excellence : Outstanding written and verbal storytelling skills

Results Orientation : Achieve measurable business outcomes

Creative Problem-Solving : Identify unique opportunities and solutions

Project Management : Manage multiple initiatives simultaneously

Analytical Mindset : Comfort with data analysis and performance measurement

Technical Skills

LinkedIn Sales Navigator and social selling platforms

CRM systems and sales enablement tools

Content management and marketing automation platforms

Analytics and reporting tools

Presentation software (Google Slides, PowerPoint)

Basic design and content creation capabilities

Success Metrics

Lead generation and conversion rates

Number and quality of strategic partnerships

Content engagement and thought leadership positioning

Event attendance, satisfaction, and conversion rates

Revenue attribution from partnerships and content initiatives

Brand awareness and market positioning improvements

Why Direct Agents

Certified Minority-Owned Business : 48% BIPOC across the agency, 38% of senior leadership; 60% female representation

Access to Cutting-Edge Practices : Work with industry-leading technology including Google AI search, Meta, TikTok, and Amazon

Future Forward AI : Leverage AI for data analysis, efficiency, and custom AI chatbots

Personalized Career Development : Direct support from executive leaders invested in your success

Continuous Learning : Internal and external training programs on technical skills, professional growth, leadership, and management

Fast-Paced Growth : Average promotion timeline of 12 months and compensation review every 9 months

Clients We've Worked With Marvel, NBA, NYSE, WacoalCW, Morgan Stanley, and more

Our Award-Winning People First Culture 7x Winner of Crain's Best Places to Work (2018present) Finalist for Digiday's Most Dedicated to Employee Growth

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Partnership Manager • New York, NY, US

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