Channel Strategist

Job Description

Job Description

Channel Strategist needs 5 years marketing automation experience in Marketo.

Channel Strategist requires :

• 3 years experience in channel strategic role.
• DALLAS, TX, LAS VEGAS, NV
• 5 years marketing automation experience in Marketo.
• 2 years experience in CRM Microsoft Dynamics.
• Experience working within flowchart applications Visio.
• Strong communication skills, with the ability to write and deliver clear, actionable plans and technical requirements.
• Experience in understanding, interrogating and distilling data and insights from a broad range of sources.
• Detail-orientated and organized with excellent project management skills.
• Self-starter with the ability to troubleshoot and problem solve.
• Experienced within Marketing Automation Platform (Marketo) to deliver regular reports and draw insights on historical lead data, audience attributes, and lead performance metrics to support channel planning strategies.
• Familiarity with marketing automation operational lead management programs such as lead scoring, lead source, lead lifecycle.
• Familiarity with CRM tools Microsoft Dynamics and Salesforce.
• Experience working with CRM teams to support lead management optimizations across marketing and sales.
• Lead, audience management
• Measurement & Performance Analytics
• Channel Planning & Strategy

Channel Strategist duties :