Director, Performance Marketing

Director, Performance Marketing

Navient (Nasdaq : NAVI) helps students and families confidently manage the cost of higher education. We create long-term value for customers and investors through responsible lending, flexible refinancing, trusted servicing oversight, and decades of portfolio management expertise. Our employees thrive in a culture of belonging, where they are supported and proud to deliver meaningful outcomes.

The Director, Performance Marketing will drive acquisition strategy across all major channelsPaid Digital, Partnerships, Lifecycle, Direct Mail, and OOH. This role combines big-picture strategy with hands-on execution, managing multimillion-dollar budgets and optimizing campaigns to deliver scalable, sustainable growth for our in-school lending product. As a key leader, you'll set channel strategy, mentor a talented team, and collaborate cross-functionally to ensure marketing performance aligns with company goals. If you're a data-driven marketer with deep expertise in SEM, paid social, display, video, and OTTand you thrive on blending strategy with executionthis is your opportunity to make a measurable impact on growth and ROI.

Areas Of Responsibility :

• Own performance marketing strategy across all channels : Paid Digital, Partnerships, Direct Mail, and Lifecycle Marketing.
• Translate company goals into actionable acquisition and retention plans, balancing efficiency and scale.
• Manage annual and quarterly channel budgets; forecast volume, spend, and efficiency metrics (CPFL, SLV, ROI).
• Partner with Analytics and Finance to ensure consistent tracking, attribution, and financial accuracy across channels.
• Present channel performance, strategy updates, and growth forecasts to senior leadership.

Paid Digital Channel Ownership

Team Management And Cross-Channel Coordination

Optimization, Testing, And Reporting

Continuous Improvement And Industry Awareness

Minimum Requirements

Preferred Qualifications

Important Notices :

All offers of employment are contingent on standard background checks. Navient and certain of its affiliated companies are federal, state and / or local government contractors. Should this position support a Federal Government contract, now or in the future, the successful candidate will be subject to a background check conducted by the U.S. Government to determine eligibility and suitability for federal contract employment for public trust or sensitive positions. Positions that support state and / or local contracts also may require additional background checks to determine eligibility and suitability.

EOE Race / Ethnicity / Sex / Disability / Protected Vet / Sexual Orientation / Gender Identity. Navient Corporation and its subsidiaries are not sponsored by or agencies of the United States of America.

Navient is a drug free workplace.