Marketer Director of Business Development

POSITION SUMMARY

The purpose of the Marketer Director position is to develop, coordinate, and implement a marketing plan with clear objectives based on the facility's strengths and meet and exceed the monthly goals of increasing facility census with appropriate ratio mix of Medicare, Medi-Cal, managed care and private payer in accordance with current federal, state and local guidelines that govern the facility and as directed by management and / or the Administrator.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Collaborating with the Administrator to ensure census goals
• Submitting a weekly calendar of scheduled marketing appointments to the Administrator
• Making daily contact with acute care case managers, social workers, discharge planners and physicians
• Managing patient family relationships and meeting with them upon admissions to ensure the completion of facility required admission paperwork
• Assessing potential patients in the local hospitals and answering their questions about the facility
• Maintaining a database of physician and case manager contacts and profiles
• Participating in local community events to promote visibility and increase facility's census
• Following operational budget
• Attending stand-up meetings every day
• Overseeing inquiries from physicians, hospital discharge planners, etc. and respond to all referrals within 15 minutes of receipt
• For PDPM compliance, ensuring all new admissions to the facility have proper documentation discharge summary, therapy notes, nursing notes, and medication list
• Keeping updated with Medicare / Medicaid regulations governing admission and discharge requirements
• Reporting any occupational exposures to blood, body fluids, or other hazardous materials to a supervisor immediately
• Protecting each patients / residents file and data with confidentially per HIPAA standards
• Abiding with all facility policies and procedures including not disclosing user ID codes and passwords

Every effort has been made to identify the essential functions of this position. However, it in no way states or implies these are the only duties you will be required to perform as directed by management. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position.

REQUIREMENTS

Education / Licensure

• Bachelor's degree in Business or Marketing preferred

Qualifications / Experience

• Minimum of 2 - 5 years of sales / marketing / admissions experience in healthcare
• Persuasive ability communicating in English both verbal and written
• Charismatic at delivering marketing presentations to individuals or groups
• Ability to work knowledgeable with acute case managers, social workers and physicians
• Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook)
• Must be accurate with details regarding residents medical records

Working Conditions

• Driving several times a week to various marketing appointments at physician's offices, hospitals, etc.
• Works in office areas as well as throughout the facility
• May encounter frequent interruptions
• May be involved with residents, personnel, visitors, government agencies / personnel, etc., under all conditions and circumstances
• May be requested to work beyond normal working hours at times
• Is subject to call-back during emergency conditions (e.g., severe weather, evacuation, post-disaster, etc.)
• May be necessary to assist in the evacuation of residents during emergency situations
• May be exposed to infectious waste, diseases, conditions, etc., including TB and the AIDS and Hepatitis B viruses

Physical Requirements

• Must be able to move intermittently throughout the day
• Must be able to lift, bend / twist, stack, carry and file up to 25 lbs. of packets, pamphlets and admissions folders Ability to read fine print on tablet, reports or in marketing materials