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Marketing Manager
Marketing ManagerVirtualVocations • Lowell, Massachusetts, United States
Marketing Manager

Marketing Manager

VirtualVocations • Lowell, Massachusetts, United States
30+ days ago
Job type
  • Full-time
Job description

A company is looking for a Marketing Manager to lead digital marketing efforts and optimize campaigns for improved performance.

Key Responsibilities

Own the full acquisition funnel, managing paid search, paid social, SEO, email, and landing pages

Run the conversion rate optimization (CRO) program, continuously testing and improving marketing strategies

Lead and develop a marketing team, providing guidance and accountability for outcomes

Required Qualifications

5-8 years of experience in digital marketing, with at least 2 years in managing paid acquisition

Strong writing skills for creating compelling marketing copy across various channels

Experience with technical aspects of marketing, including building landing pages and tracking conversions

Analytical mindset with the ability to segment data and derive actionable insights

Organized and capable of managing multiple campaigns simultaneously

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Marketing Manager • Lowell, Massachusetts, United States

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