Social Media and Content Manager Job at Tamarack Resort LLC. in Donnelly

Posted Monday, August 4, 2025 at 9 : 00 AM

About Tamarack Resort : Tamarack is a premier, all-season destination offering an unparalleled blend of world-class skiing / snowboarding, championship golf, pristine lake adventures, and vibrant village life. We are dedicated to creating unforgettable experiences for our guests year-round, set against the breathtaking backdrop of the Idaho mountains, meadows, and Lake Cascade.

Position Summary : The Social Media and Content Manager is responsible for leading, developing, implementing, and managing Tamarack Resort's comprehensive content strategy across all digital platforms, with a strong emphasis on social media and visual storytelling. This pivotal role will drive brand awareness, engage our diverse audience, and convert digital interactions into bookings and resort visits through compelling written, photographic, and videographic content. The ideal candidate is a highly skilled creative storyteller, photographer, videographer, and editor, with a deep understanding of current social media trends, multimedia production, analytics, and meticulous digital asset management, all within a dynamic, fast-paced resort environment.

Key Responsibilities :

• Develop and execute comprehensive social media and visual content strategies aligned with overall marketing goals for all resort seasons (e.g., ski, golf, lake, club, real estate).
• Plan, direct, and execute high-quality photography and videography shoots, capturing the essence of resort amenities, guest experiences, events, and the surrounding natural beauty (Drone operation as needed).
• Create, curate, and manage engaging written, visual, and video content for all social media channels (e.g., Instagram, Facebook, YouTube, LinkedIn TikTok, etc).
• Create, curate, and manage engaging visual, and video content for all Tamarack owned channels (e.g., In-House TV Loop, On-Site Screens, etc).
• Manage all aspects of pre-production (storyboarding, shot lists, location scouting, talent coordination) and post-production (editing, color grading, sound design, motion graphics).
• Serve as the primary custodian of all digital visual assets, optimizing and maintaining a robust Digital Asset Management (DAM) system for efficient storage, tagging, retrieval, and distribution.
• Ensure all visual content adheres strictly to brand guidelines, quality standards, and legal requirements (e.g., model releases, copyright, fair housing act).
• Develop comprehensive content schedule and publish daily posts, stories, reels, and other content formats, ensuring consistent brand voice and aesthetic.
• Monitor social media channels for trends, mentions, and competitor activity; provide insights and recommendations.
• Actively engage with our online community, respond to comments and messages, and foster positive guest relations.
• Manage boosted social media advertising campaigns, including budget allocation, audience targeting, and performance monitoring.
• Analyze social media performance data, generate regular reports, and identify key learnings to optimize future strategies.
• Collaborate closely with the Marketing, Sales, Guest Services, and Operations teams to ensure cohesive messaging and timely communication.
• Stay up-to-date with emerging social media platforms, visual trends, production techniques, equipment advancements, AI advancement, and best practices in digital asset management.
• Oversee and manage external photographers, videographers, and other visual content vendors as needed.
• Assist in managing influencer relations and user-generated content initiatives.
• Help manage third-party ski, golf, tourism, and event websites to ensure they are up to date with Tamarack assets as needed.
• Manage visual content budgets and timelines effectively.

Preferred Qualifications :

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