Senior Associate, Segment Marketing

Become Part Of Our Caring Community And Help Us Put Health First

Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure. As part of this transformation, Humana is advancing its agent-focused marketing strategy to support growth across its Medicare Advantage and specialty product portfolio. We're seeking a strategic and collaborative marketing professional to join our team as Senior Associate, Agent Sales Engagement Marketing. In this role, you'll support the development and execution of agent-facing marketing campaigns and sales enablement resources that drive education, activation, and performance across digital, email, social, and field channels. This role requires a performance-driven marketer with experience in B2B strategy, agent engagement, and campaign execution. As part of Humana's Marketing Organization within the Enterprise Growth team, you'll collaborate with partners across Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology to deliver scalable, compliant, and compelling marketing solutions.

Key Responsibilities

Support go-to-market planning for products and segments, helping to educate and enable agents to grow their book of business

Assist in the creation and management of agent-facing marketing assets, including brochures, sales kits, training materials, and digital content

Contribute to the development of creative tools and resources that drive agent engagement and support business objectives

Collaborate with sales enablement platform owners to implement content strategies across enablement technologies

Help evolve agent communications through segmented campaign strategies and new platform capabilities

Coordinate with sales, operations, and marketing teams to ensure alignment on plans and execution

Apply marketing expertise and performance insights to improve engagement across channels and formats

Partner with product and compliance teams to ensure marketing materials meet regulatory standards

Leverage voice-of-the-customer feedback and performance data to support continuous improvement

Assist in tracking campaign performance and reporting results to key stakeholders

Demonstrate Humana's values and support new ways of working through collaboration and initiative

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)

5 or more years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries

Experience supporting sales organizations with marketing strategy and execution

Strong writing, communication, and project management skills

Experience working with sales enablement platforms (e.g., Anisra / SproutLoud, Highspot, Salesforce)

Ability to simplify complex topics and contribute to strategic storytelling

Collaborative mindset with strong attention to detail and creative thinking

Preferred Qualifications

Experience marketing Medicare Advantage or senior-focused insurance products

Familiarity with CMS guidelines and healthcare marketing compliance

Experience with agent / broker distribution models and referral-based sales cycles

Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Adobe Experience Cloud)