Media Director Job at Fingerpaint Marketing in Hanover Township

Objectives of this role

The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic. The media team gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc., and collaborates with account, strategy and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions.

Duties and Responsibilities

• Guides the team in the tactical development and deployment of the plan, ensures workflow, productivity, and client expectations are met or exceeded
• Proactively partners with internal departments on scoping, staff development, process improvements, and client satisfaction
• Holds strong relationships with clients and key stakeholders at partner agencies
• Solid understanding of qualitative and quantitative business information used by clients in their day-to-day activities
• Extensive knowledge of role, strengths, and weaknesses of a variety of media channels
• Provides leadership to and collaborates with internal strategic insights, CRM, and planning teams to define and create strategic plans that are aligned with client business
• In-depth understanding of software, platforms, research, and competitive tools as it relates to media
• Contributes to new business opportunities and speaks to media capability to new client pitches

Job Requirements

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