Product Marketing Manager

divh2Product Marketing Manager/h2pVersaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, weve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes./ppOur teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, youll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If youre passionate about making a meaningful difference, wed love to hear from you./ph3The Role/h3pAs a Product Marketing Manager, you will play a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. Youll lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels./ppYou will own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. Youll also be responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, youll stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence./ph3Strategic Positioning Messaging/h3ulliDevelop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals./li/ulh3Cross-Functional Leadership/h3ulliPartner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps./li/ulh3Campaign Ownership/h3ulliLead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts./liliDevelop and implement retention marketing programs to increase customer engagement, adoption and lifetime value./li/ulh3Content Strategy Development/h3ulliCreate high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel./li/ulh3Sales Enablement/h3ulliCollaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams./li/ulh3Brand Stewardship/h3ulliEnsure consistent brand representation across all marketing assets, events and customer communications./li/ulh3Performance Analytics/h3ulliMonitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness./li/ulh3Market Intelligence/h3ulliStay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy./li/ulh3Thought Leadership/h3ulliRepresent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements./li/ulh3What Youll Bring/h3ulli10+ years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus./liliProven success in launching and scaling marketing campaigns that drive measurable business outcomes./liliDeep understanding of demand generation, buyer journeys and ABM strategies./liliExceptional storytelling and communication skills, with the ability to simplify complex concepts./liliStrong project management skills and ability to juggle multiple priorities in a fast-paced environment./liliStrategic thinker with a data-driven mindset and a bias for action./liliCollaborative team player with experience influencing cross-functional stakeholders./liliProficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred)./liliFamiliarity with Adobe Creative Suite and Microsoft Office tools./liliBachelors degree in business or marketing./li/ulpEqual Opportunity/ppVersaterm is committed to building and supporting inclusion, diversity, and equity, and sustaining a barrier-free environment. Accommodations are available, on request, throughout all aspects of the selection process. These principles apply to the terms and conditions of employment at Versaterm. For detailed information on our accessibility policies, please contact info@versaterm.com./p/div