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Co-Brand Product Analytics SVP (C14)

The Co-Brand Product Analytics SVP is responsible for driving CoB product growth for CRS currently at 20MM accounts & $21Bn receivables by developing & executing growth strategies driven by decision & data science. Accountable for driving results through in-depth analysis of existing product features and their performance to identify areas for improvement and new developments. The role entails Leading & mentoring a team of analytics professionals, focusing on driving insights for co-branded credit card products.

Responsibilities :

Data-Driven Insights Leverage Citi's US Personal Banking data sources to identify key trends, customer behaviors, and market opportunities for product innovation.

Investment Management : Ensure the allocation of investment is aligned to high growth, high value opportunity to drive revenue growth. Quantifying addressable market opportunity using data-driven insights, informed decision-making, and long-term foresight

Pipeline Development : Build and maintain a pipeline of opportunities, prioritize initiatives based on impact potential and organizational priorities

Revenue Assurance : Collaborate with X-functional team to identify Opportunities and risk to revenue targets, quantifying the projected impact of potential product enhancements on key metrics, including acquisition, activation, engagement, spend, and retention.

Investment Optimization : Perform advanced customer segmentation and needs analysis to inform targeted product development and personalization strategies. Ensure continuous monitoring and reporting on the performance of enhanced products, leveraging dashboards and advanced analytics

Strategic alignment & execution roadmap : Collaborate closely with product management, marketing, and external partners to translate data insights into a data-driven product roadmap and articulate clear, concise analytical findings and recommendations to senior stakeholders, influencing strategic product decisions.

Leadership Competencies

Drives client value through insight and innovative ideas

Delivers results, creates an executable path for achieving critical objectives and driving meaningful outcomes

Ability to lead cross-functional teams through a clear and consistent line of sight regarding critical work activities

Self-motivated, highly adaptive; able to work well in high stress situations

Willingness to take the initiative to solve problems, create contingencies and minimize risks in order to protect the best interests of Citi and its cobrand partners

Customer centric with ability to balance both customer / partner benefits and business financials

Qualifications :

10+ years of experience

Experience in Credit Cards - Branded or Retail

Ability in strategic thinking and the ability to frame business problems

Excellent analytical, technical and / or statistical skills with proven ability to translate large volumes of data

An influencer who communicates clearly and frequently to both technical analysts and non-technical business leaders

Intellectually curious, consistently seeking and developing new opportunities

Market research experience.

Education :

Bachelors / University degree, Master's degree preferred