About KEF
KEF is a leading British audio manufacturer, founded in 1961 and globally renowned for its award-winning, high-fidelity speakers, wireless systems, and headphones. The company is pursuing a new growth strategy by expanding its range of premium wireless speakers to engage a broader consumer audience.
Believing that people are its most important asset, KEF is seeking talented individuals to join its innovative team and contribute to this exciting next chapter.
Role Summary
As the KEF Brand Ambassador in the North American Sales office, you will partner with management and report to the President of KEF America to help achieve the company's goals. Your responsibilities include leading immersive training sessions in the KEF Music Lounge, co-managing lounge operations, and delivering personalized high-end audio demonstrations. This on-site role blends training, hospitality, technical setup, and accurate documentation, all while representing KEF's premium and welcoming brand values. Based in Marlboro, NJ, you will ensure outstanding guest experiences and maintain the highest brand standards.
Responsibilities
Training Design & Delivery
- Develop and deliver customized on-site agendas and demos aligned to each group's objectives (independent dealers, Best Buy, distributors, internal teams).
- Teach fundamentals of high-end and distributed audio and the craft of selling luxury (needs discovery, value framing, objection handling).
- Tailor messaging by channel / role and adjust in real time based on audience feedback.
- Maintain and adapt PowerPoint decks and handouts for specific groups; coordinate follow-ups and recap materials.
Experience & Brand Standards
Partner with the Experience Coordinator to ensure the Lounge is visitor-ready : space set, hospitality touchpoints, run-of-show, and brand-correct details.Curate demo playlists and source material; exercise a strong ear for recording quality and appropriate content.Uphold KEF's premium presentation standards—professional attire, punctuality, polished communication, and gracious hosting.Demo Operations & Sample Management
Configure and rotate systems for each visit; move, connect, and calibrate speakers / electronics safely and correctly.Maintain the samples area : inventory, condition, firmware, cables / accessories, and readiness; coordinate repairs / replacements.Keep product documentation, price sheets, and spec references current and accessible.Planning, Documentation & Coordination
Build visit briefs with RSMs and event requestors; capture goals, attendee profiles, and success criteria.Own the training calendar, confirmations, pre-reads, and post-visit recaps in Salesforce Sales CloudDocument tasks and status in project tools (e.g., Monday / Planner); publish weekly visibility to stakeholders.Log attendance, training topics, and feedback; track trends and opportunities for improvement.Cross-Functional Collaboration
Work closely with Regional Sales Managers to align sessions to territory priorities.Coordinate with Marketing on messaging, launches, and collateral; with Product Management & Engineering for technical accuracy; with IT / Facilities for AV reliability and safety.Share content and learnings with the Global Training function (KEF Hub) to keep on-site and digital training aligned.Creation of custom marketing content for use in KEF Hub, KEF Music Lounge magazine or blog piece.Success Metrics (KPIs)
Visitor satisfaction (post-session survey / NPS) and qualitative feedback.Percentage of sessions delivered on brief (objectives met) and on time.Lounge utilization (sessions / month) and attendee mix by channel / region.Post-training outcomes signaled by RSMs (e.g., increased sell-through on featured lines, certification completions).Sample area readiness (no-fault issues, turnaround time for swaps / repairs).Requirements
3–5+ years of experience in training, product demonstration, retail enablement, or high-end AV sales.In-depth knowledge of high-end audio principles with the ability to explain technical concepts in plain, compelling language.Proficiency with standard office and productivity software, including Microsoft 365 (PowerPoint, Word, Excel), project management tools (e.g., Monday, Planner), and communication platforms like Teams / Zoom, with the ability to confidently lead live sessions and host events.Exceptional organizational, documentation, and time-management skills.A professional and polished presence consistent with a luxury brand, being both approachable and engaging.A proactive, "see it, solve it" attitude towards maintaining a pristine showroom environment and demo equipment.The physical ability to safely lift and move floor-standing speakers and electronics (up to ~50 lbs).This is an on-site role requiring schedule flexibility for early / late sessions and a willingness to travel occasionally for trainings and events.Experience in distributed audio, home integration, or the custom installation channel (e.g., Snap / ADI ecosystem) is highly valued.Foundational skills in audio calibration and audio source / playlist curation are beneficial.Light video capture and editing skills for recaps or internal communications are a plus.Familiarity with Salesforce or other CRM / LMS platforms for tracking outcomes is preferred.For more company details, please visit our website at https : / / uk.kef.com / .
We offer attractive remuneration package and long-term career development opportunities to the right candidate. Please submit your full resume, a cover letter, and your current and expected salary by clicking "Apply".
We are an equal opportunity employer. The information provided by you will be treated in strict confidence and used for recruitment purpose only.
All personal data collected during the application process will be kept for 12 months after its completion, and will be destroyed thereafter.