Non-Medical Home Care
Location: Oakland, Macomb & Livingston Counties, MI (Field-Based)
We are seeking an experienced, relationship-driven Community Marketing & Business Development Manager to grow private-pay home care referrals across Oakland, Macomb, and Livingston Counties.
This role is ideal for a marketer who thrives in the field, enjoys building long-term referral relationships, and wants their compensation tied to real growth outcomes—not just activity. If you are an experienced marketer in the area with a book of business who wants to own a home care business, I encourage you to apply and see the opportunities available when you join our team. Sweat equity is on the table.
Build and maintain strong referral relationships with:
Hospitals, rehab facilities, SNFs, assisted living communities
Physicians, care managers, elder law attorneys, and senior resources
Conduct in-person sales calls, presentations, and community outreach
Educate referral partners on non-medical home care services and client eligibility
Represent the agency at networking events, health fairs, and community events
Track referral activity, pipeline progress, and conversion outcomes
Collaborate with intake and operations teams to support smooth admissions
Consistently generate qualified private-pay referrals
Grow active client census within assigned territory
Maintain professional follow-up and referral source engagement
Support sustainable, long-term growth—not short-term volume
2+ years of healthcare, home care, hospice, or senior living marketing experience preferred
Proven ability to build referral relationships and manage a territory
Strong communication and interpersonal skills
Comfortable working independently in a field-based role
Reliable transportation required
Base salary: Compensation: $60,000 base + uncapped commission (top performers earn $150,000+)
Performance incentives: Commission and bonus opportunities tied to growth results
Long-term upside: Accelerated earning potential for consistent performers
Mileage reimbursement and business expenses covered
Supportive leadership and growth-focused culture
In addition to salary and performance-based compensation, this role includes a long-term equity incentive tied to future growth.
Equity Incentive & VestingEligibility to earn a 10% equity interest in a future home care entity formed by AE Home Care
Equity is subject to a (3-5) year cliff vesting period- TBD, Dependent on growth rate
No equity vests prior to completion of five consecutive years of continuous employment
If employment ends prior to five years, all equity rights are forfeited
100% of equity vests upon completion of five full years, contingent on good standing at the time of vesting
Illustrative Vesting Outcomes:
Time EmployedEquity Earned1 year0%3 years0%4 years, 11 months0%5 full years10%Equity applies only to a future entity and does not include voting, management, or liquidity rights prior to a triggering event.
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90-Day Performance Expectations:Days 1–30: Training & FoundationFocus:
Complete onboarding and training on services, pricing, and value proposition
Learn the referral territory and key community partners
Initiate introductory visits with existing referral sources
Minimum Expectations:
10–15 in-person sales visits per week
CRM activity tracking is fully implemented and maintained
Focus:
Independently manage the assigned referral territory
Expand the referral network and strengthen existing relationships
Generate consistent private-pay referral activity
Minimum Expectations:
15–20 in-person sales visits per week
5–8 qualified private-pay referrals per month
Focus:
Demonstrate consistent referral generation and conversion
Meet or exceed census growth targets
Establish a predictable and sustainable referral pipeline
Minimum Expectations:
20+ in-person sales visits per week
8–12 qualified private-pay referrals per month
Measurable revenue impact from referral conversions
Clear expectations and measurable impact
Leadership that values rate discipline and quality growth
Opportunity to grow with an expanding private-pay home care agency
Role designed for professionals—not brochure drop-offs
If you’re a relationship-driven home care marketer looking for a role where performance is recognized and rewarded, we’d love to hear from you.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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