Marketing Manager, Luggage

Marketing Manager, Travel

We are OGIO. We believe life is for the goers and the doers. Whether you're venturing into uncharted lands or roaming familiar fields, we want you to give us everything you've got. We'll be ready to carry all the gear that makes you great, so you can be ready for life's epic adventures and all the awesome little journeys in between.

We're seeking a dynamic, strategic, and hands-on Marketing Manager, Travel to lead the development and execution of integrated marketing strategies for OGIO's travel luggage category. This role combines creative storytelling, data-driven execution, and cross-functional collaboration to position OGIO as the brand of choice for travelers who value performance, durability, and design.

The successful candidate will oversee campaigns that connect with modern travelers, from brand storytelling and product launches to influencer partnerships and experiential activations, ensuring OGIO's travel gear stands apart in a crowded marketplace.

This position requires extensive knowledge of the luggage industry, including brands, retail channels, product development, and an understanding of the wider travel creator landscape. You should be fluent in the tone, trends, and expectations of today's travel audience. The role blends creative content creation, trend awareness, and performance analysis. The ideal candidate is a social media expert who can develop compelling content, identify opportunities to grow brand presence, and collaborate with internal teams to align social strategy with broader marketing goals. This role reports to the Director of Brand Marketing.

Strategy & Planning

• Translate consumer and market insights into actionable strategies that influence creative direction, messaging, and product storytelling.
• Develop and execute integrated marketing plans that drive brand awareness, product adoption, and consumer engagement across DTC, retail, and wholesale channels.
• Align category initiatives with brand strategy, seasonal priorities, and global campaign calendars.
• Manage and track annual marketing budgets for the travel category, monitoring ROI and performance metrics.

Campaign Development & Execution

• Lead go-to-market plans for new travel collections from concept to post-launch analysis.
• Partner with product, creative, and e-commerce teams to craft narratives that highlight innovation, function, and premium craftsmanship.
• Manage multi-channel campaigns across paid media, social, PR, influencer, experiential, and retail activations.
• Deliver consistent brand expression across all consumer touchpoints, including digital, packaging, retail, and partnerships.

Brand & Content Marketing

• Oversee creation of compelling content that showcases the travel lifestyle through photography, video, and digital storytelling.
• Collaborate with creative teams to produce campaign visuals, social assets, and brand moments that inspire movement and confidence.
• Ensure every asset reflects OGIO's premium tone and adventure-driven identity.

Influencer, PR & Community

• Build relationships with creators, athletes, and travelers who authentically embody OGIO's brand ethos.
• Partner with PR and communications teams to secure earned media, press coverage, and product placement opportunities.
• Plan and execute experiential activations, pop-ups, and community events that strengthen brand connection and generate organic awareness.
• Manage product seeding and influencer gifting to create buzz and user-generated content.
• Track the effectiveness of influencer collaborations and community events to assess their impact on brand awareness and engagement.

Analytics & Optimization

• Measure and report on campaign performance, awareness growth, engagement, and conversion metrics.
• Translate insights into optimizations that enhance future campaigns.
• Monitor competitive landscape and travel-gear trends to identify new opportunities for differentiation.

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

• Ability to analyze data, extract insights, and adjust strategies based on performance metrics.
• Strong verbal and written communication skills with the ability to craft engaging social copy.
• Creative and strategic thinker with the ability to work independently in a fast-paced environment.
• Proficiency in Google Analytics, Meta Ads Manager, and other performance dashboards to monitor KPIs, track ROI, and optimize campaigns based on data insights.
• Hands-on experience with digital ad platforms (Google Ads, Meta, TikTok, YouTube) and campaign management tools for running, tracking, and optimizing paid campaigns.
• Working knowledge of CRM and email platforms (Salesforce Marketing Cloud, Klaviyo, HubSpot, etc.) to execute lifecycle and retention campaigns across travel consumer segments.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Marketing, Business, or related field (MBA a plus).
• 4+ years of experience in brand or product marketing within luggage, outdoor, or lifestyle brands.

Inclusion & Diversity: As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day. If your experience is close to what we're looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.