Social Media & Brand Content Specialist

The Apparel Group, LtdNew York, New York, United States

18 days ago

Job type

Full-time

Part-time

Job description

Job Summary :

As Brand Content & Social Media Specialist you will work closely with the Marketing Department to understand the overarching brand strategy and translate that into compelling content for Instagram and Facebook. The ideal candidate will be well versed in Instagram and Facebook, be able to capture video and imagery on their phone or camera, as well as edit that content into compelling, brand appropriate content.

This is a part time position with potential to transition to full time January 2026.

Opportunity to learn digital marketing analytics, paid ads, email marketing, sms marketing, website management, and creative production process

Duties / Responsibilities :

Create social-first content including images, videos, copy and stories.

Influencer management :

Research, track, and pitch potential new content partners

Work with internal teams to request, pack, and send product gifts.

Relationship building with influencers

Community management :

Review and escalate community questions and customer service needs

Engage with accounts on behalf of the brand

Attend weekly product and marketing meetings, to gain insights on strategy and business priorities

Stay updated on social media trends, algorithm changes, and industry trends that might impact our content

Create posts and get them approved by internal stakeholders

Post content to social media platforms

Required Skills / Abilities :

Proficiency in photography and video editing

Professional communication skills to interact with internal team and external content creators

Experience with or ability to learn to use social media management software like Sprout Social

Ability to come in person our New York City office, located in the garment district

Working knowledge of PowerPoint.

Create and gather photo / video content in office / at shoots for social media

Report weekly on social media performance

Source and manage influencer partnerships for UGC marketing efforts

Source publications to advertise in, working with sales team as needed

Assist in website projects when needed

Assist in email building when needed

Assist in monthly product uploads when needed

Education and Experience :

Bachelor’s Degree in fashion merchandising or related field

Must be familiar with canva and have graphic design capabilities

Familiarity with Adobe Photoshop is a plus (Indesign / Illustrator a plus too)

Familiarity with Shopify is a plus

Familiarity with Klaviyo is a plus

Familiarity with Microsoft office apps a must (powerpoint, excel, word)

Physical Requirements :

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift and / or move up to 15 pounds.

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Social Media Specialist • New York, New York, United States

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