Senior Associate, Planning

Media Planner

The Media Planner is the day-to-day focal point to the account. Media Planners are expected to have day-to-day responsibility for assigned accounts and are expected to understand the client's overall business and marketing objectives. Media Planners steward the tactical communications planning process and provide mid-level strategic recommendations to the senior media team and / or client.

Communications Planning And Execution

• Aids in the creation of client media communication plan objectives and strategies
• Creates and maintains media plans, flowcharts, activation plan executions, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports
• Work with outside media partners to plan, optimize, and report on managed service media plans
• Provide input into existing and emerging communications opportunities relevant to assigned brand / category
• Writes POVs as needed and evaluate new media types / outlets
• Support Integrated Media Supervisor in the collection and evaluation of syndicated consumer and media consumption information
• Compiles reports of competitive market / media information for each brand / category
• May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors / clients
• Manage day-to-day client interaction, status, and project management
• Handle expectations of clients and deliverables
• Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs
• Assist Supervisor in growing business opportunities within current clients
• May be responsible for informing client / team of new opportunities or issues
• Participates and leads, if appropriate, face to face client and vendor meetings
• Builds positive relationships with internal and external teams and sets good example for assistant level

Qualifications

The anticipated salary range for this position is $51,000-$83,375. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and / or other benefits also are available. For more information regarding dentsu benefits, please visit https : / / dentsubenefitsplus.com

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress, and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data, and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect, and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com / us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Location : New York

Brand : Carat

Time Type : Full time

Contract Type : Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.