Associate Brand Manager - Diving

Description

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers . For 60 years, our Scubapro brand has been a global leader in innovative diving products to give people the opportunity to explore the amazing underwater world.

Check us out at SCUBAPRO or find us on Instagram, Twitter, Facebook or YouTube!

Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you'll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options.

Note : This role is local to Racine, WI and has a hybrid work schedule (3 days in office / 2 remote).

About the Role :

The person in this role assists with the execution of brand strategy and marketing tactics to successfully increase profitability and brand effectiveness based on consumer intimacy and consumer segmentation needs. Performs market insights / consumer intimacy research to identify trends, market best practice and opportunities to increase profitable growth. Executes marketing plans / campaigns and collaborates with various internal teams on communications, advertising, public relations, digital, social media, product packaging, promotional and point of purchasing marketing.

What you will be doing :

• Provides input into the development of brand and marketing strategy. Executes brand initiatives to grow brand equity and brand identity in the market to enhance the consumer experience and loyalty.
• Manages and performs marketing insights / analytics, which includes the following : consumer insights, competitive analysis, market / penetration opportunities, market best practice, shopper and purchase path analysis, sales trends, potential implications, and product range gaps. Leads projects and work plans using internal and external resources. Regularly reports to marketing team on product sales performance and competitor activities including new products and unique marketing activities.
• Develops, directs, and interprets trade and consumer market research studies to identify trends and market opportunities.
• Strengthens brand equity by executing comprehensive and fully integrated marketing programs that address targeted consumer segment needs.
• Serves on a cross-functional team consisting of product development, engineering / R&D, sales, and operations to create innovation strategies and briefs, platforms and new product segments based on consumer insight and market research.
• Performs initial business case development and alignment to demand space. Manages product packaging, design, and communication briefs. Collaborates with Brand Manager to develop consumer positioning.
• Collaborates on and executes the marketing communication strategy and plan which includes but is not limited to marketing campaigns, graphics, photography, print / TV, advertising, video, packaging, point-of-sale, product catalogs, social media, digital, CRM / DDM and public relations.
• Manages brand representation through field promotions such as tournament sponsorships, show participation, events, ambassadors, and other grass root initiatives.
• Evaluates brand and marketing strategy ROI and effectiveness using KPI (key performance Indicator) analysis, metric targets, reporting, testing, and tracking, dashboards, and related key reporting.
• Collaborates with sales teams on the planning and implementing of sales programs and activities as necessary to support the sales team, develop sales tools, and attend major shows / customer presentations and present new products.
• Partners with other marketing staff to answer consumer questions and respond to product reviews on social media channels.
• Performs other duties as assigned.

What you need to succeed :

A few pointers about our culture :

What you will receive :

All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at to let us know the nature of your request and your contact information.

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories : Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include : Old Town canoes and kayaks; Ocean Kayak; Carlisle paddles; Minn Kota fishing motors, batteries and anchors; Cannon downriggers; Humminbird marine electronics and charts; SCUBAPRO dive equipment; Jetboil outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $663 million global enterprise with around 1,300 employees across 20 countries.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.