Marketing Manager

Head of Marketing & Communications at Medjet

The Marketing Manager will be responsible for tasking and supporting the entire marketing team on B2C and B2B initiatives, reporting to the Vice President of Marketing & Communications. This individual is highly organized, highly motivated, with experience in managing effective marketing campaigns and communications across multiple platforms (web, print, email, social). You have a deep understanding of advertising best practices, data analytics, and campaign KPI’s and ROI calculations, and can make marketing decisions and campaign success assessments.

This is a full-time, in-office position. Links to examples of creative work and / or previous campaigns should be included in resume.

Key Responsibilities

Assist the VP of Marketing in planning, creating and executing campaigns across all promotional media.

Manage review process companywide with respect to outgoing marketing campaigns.

Organic and Paid social media account management (posting, replies).

Assist with PR drafting and campaign assets management.

Website revisions planning, asset accumulation, and content drafting; work with the Digital Marketing and Website Manager to execute upcoming overhaul.

Help manage ongoing SEO, AEO and SEM (paid search) initiatives.

Support the affiliate (referral) marketing program by keeping key participants updated with new product information and promotional assets.

Assist in the concepting, design and trafficking of new banner ads (jpegs, GIF, HTML5) and online video (OLV) assets for ongoing campaign refresh and specialty needs.

Work with the B2B sales team, Strategic Accounts Coordinator, and the Marketing Specialist on developing social media and promotional assets and email communication initiatives to help our sales team promote Medjet via their opt-in and association partnerships.

Manage relationships with larger B2B partnership programs that have evolved into more marketing-based responsibilities (e.g., AARP, Morgan Stanley).

Salesforce Account Management, Drip Campaign architecture, and content for B2B Sales.

Pardot dispatch of monthly member communications, newsletters, and other batch emails.

Influencer relationships oversight and payment flow.

General department managerial duties (invoice tracking and marketing spend reconciliation).

Some travel is required (conferences, trade shows, meetings).

Skills Required

This is first and foremost a

Strategy and Task Management

position.

Strong Adobe Suite skills a must.

Bachelor’s Degree.

5+ years brand or agency experience in general marketing, social media marketing, brand creative asset production, and corporate / key partners and stakeholders communication.

Strong digital file management, organizational skills, and communication skills.

Experience with email marketing platforms (design / construction), Pardot and Salesforce a big plus.

In depth understanding of social media analytics and native platform dashboards.

Understanding of brand standards, brand narrative and effective thought leadership.

An uncompromising level of detail, and an understanding of marketing strategy and design best practices. You are self-driven, with excellent follow-through, and the ability to prioritize and execute many tasks while meeting strict deadlines.

Organization

Medjet is the premier global air-medical transport and security response membership program for travelers. If a member is hospitalized more than 150 miles from home and meets transport criteria, Medjet will arrange medical transportation to the hospital of the member’s choice within his or her home country. The company has its corporate headquarters in Birmingham, Alabama, and is the exclusive provider of worldwide air ambulance and medical repatriation services for a broad range of organizations, Fortune 500 companies and executives, individuals and families.

Medjet is neither travel nor health insurance, but rather an elevated, membership-based, traveler protection program.

Culture

Medjet has a people-focused culture where individuals do the right thing and work for the betterment of the company, the company’s clients and members, and the fellow colleagues.

The organization has a renowned global presence, but a distinctly warm and “local” culture that is characteristic of Birmingham. It is a tightly knit and inspired team that enjoys collaboration and really cares about each other, their clients and members, and the continued success of the company overall. Medjet is guided by proven leaders, who have experienced success in multiple other industries and excel at overcoming challenges. They continue to evolve the company, products and culture, to deliver on the current growth and future positioning of Medjet in an ever-changing marketplace.

Compensation

Medjet offers a competitive compensation and benefits package.

Medjet is an Equal Opportunity Employment Opportunity

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industry

Travel Arrangements

#J-18808-Ljbffr