Timberland : Manager, Wholesale Marketing - Sneaker

Manager, AMER Wholesale Marketing, Sneaker Channel (Timberland Americas)

A day in the life of a Manager, Wholesale Marketing, Sneaker Channel at Timberland looks a little like this.

Develop seasonal wholesale marketing plans aligned with brand objectives and Sneaker Channel market trends.

Adapt global marketing strategies for regional relevance and account-specific needs.

Lead go-to-market planning for seasonal launches and campaigns.

Build strong relationships with key wholesale accounts and distributors.

Plan and execute co-op marketing initiatives to maximize brand visibility and sell-through.

Serve as the primary marketing liaison for Sneaker Channel wholesale partners.

Manage portion of US wholesale marketing and Canadian marketing budgets and ensure efficient allocation of resources.

Track campaign performance and measure ROI to optimize future investments.

Oversee in-store marketing programs, including POP materials, shop-in-shops, visual merchandising, and retail events.

Support digital marketing initiatives for wholesale partners to enhance omnichannel presence.

Ensure marketing assets meet brand standards and are localized for Sneaker consumers.

Collaborate with brand, creative teams and agencies to oversee project timelines and deliver high-quality and relevant campaign assets.

Monitor Sneaker retail trends and consumer behavior to inform marketing strategies.

Analyze sell-through data and campaign impact to refine future plans.

Partner with internal teams (sales, product, global marketing) to ensure alignment and timely execution.

The foundation skills you will need in this position are :

Bachelor's degree in marketing, Business, or related field.

5+ years of experience in wholesale or retail marketing, preferably in the footwear / apparel industry.

Strong attention to detail and understanding of the sneaker channel retail landscape and consumer trends.

Proven ability to collaborate with internal sales, merchandising, brand and creative partners as well as manage budgets, analyze data, and deliver measurable results.

Exceptional collaborator and partner with wholesale stakeholders.

Excellent communication, presentation, and relationship-building skills.

Hiring Range : $88,000.00 USD - $110,000.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.