CRM Manager US - New Jersey

Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they continue to grow, they are looking for a CRM Manager to focus on the USA market, specially New Jersey market, creating localized and effective campaigns that drive results across both casino and sportsbook verticals.

You will be responsible for developing and managing customer lifecycle campaigns that drive engagement, retention, and customer lifetime value. This role requires a deep understanding of U.S. consumer behavior, particularly in regulated markets like New Jersey, and experience within iGaming, fintech, or online entertainment.

Responsibilities :

• Develop and implement localized CRM strategies tailored to the US and specifically New Jersey market (Email, SMS, push notifications, onsite messaging, etc.)
• Own and optimize the customer journey across onboarding, engagement, retention, churn prevention, and reactivation
• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and performance metrics
• Collaborate with product, design, content, and data teams to deliver cohesive and impactful user experiences
• Track key CRM KPIs such as retention rate, conversion, CLV, and churn, and apply data insights to improve performance
• Ensure all campaigns adhere to U.S. regulatory standards and responsible gaming practices specific to New Jersey
• Serve as the main point of contact for all CRM initiatives in the New Jersey region

Requirements

What is on offer?