Director of Paid Media

A company is looking for a Director of Paid Media to lead their paid media strategy and manage significant ad spend.

Key Responsibilities

Forecast and manage budgets for paid media channels to maximize ROI

Own performance across Meta Ads, Google Ads, and other platforms, optimizing campaigns and testing strategies

Analyze creative performance and funnel metrics to improve acquisition and reduce costs

Required Qualifications

7+ years of experience in Paid Media, particularly with DTC brands

Expertise in Meta Ads and Google Ads; familiarity with TikTok is a plus

Experience managing budgets of $1M+ / month

Proven ability to scale new customer acquisition funnels

Experience leading creative strategy and performance optimization