Paid Media Strategist

Paid Media Strategist

IOG is a technology company focused on blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

As an experienced Paid Media Strategist at IOG, you will be responsible for designing and managing paid campaigns that help us grow brand awareness, drive ecosystem engagement, and support the adoption of our products and services.

From brand campaigns to supporting always on and events paid social media campaigns, you'll work closely with our Marketing, Creative, and Product teams to ensure our paid media efforts are strategic, data-driven, and performance-optimized.

You will serve as the primary point of contact for the organization's paid media agency of record, ensuring clear alignment on campaign goals, performance benchmarks, and budget tracking. The role requires hands-on experience in media planning, interpreting campaign data, and managing media flow charts, along with strong cross-functional collaboration to drive ROI and enhance brand visibility.

This position reports to the External Communications Manager and plays a key role in scaling the organization's communications and marketing efforts across both existing and emerging audiences.

Campaign strategy & execution

• Develop and execute paid media strategies that align with brand, product, and event objectives
• Own campaign planning and execution across platforms, including LinkedIn, Meta, and X, while identifying other channels to leverage
• Identify target audiences based on company objectives and provide recommendations for tailored messaging
• Collaborate with Creative teams to deliver compelling, high-conversion ad assets (static images, videos, carousels, etc.)
• Manage media budgets, pacing, and forecasting to ensure efficient use of spend and achievement of KPIs

Channel management & optimization

• Manage day-to-day operations of paid media campaigns, including testing and performance monitoring
• Review and approve media plans, channel mix, and campaign optimizations in partnership with the agency
• Continuously refine targeting strategist based on past performance, latest trends, and changes to company objectives
• In collaboration with the External Communications Manager, oversee media agency relationship

Reporting & insights

• Track and analyze key performance indicators while identifying the appropriate metrics we should be measuring for each campaign
• Produce quarterly reports to be shared with senior leadership
• Provide post-campaign analysis and recommendations for future optimization
• Analyze performance data and translate insights into actionable recommendations to continuously improve results

Industry creativity

• Identify and test new paid media channels and formats, ensuring IOG stays ahead of its competitors, while also attracting new audiences
• Explore opportunities for paid partnerships influencer amplification, and performance-based growth marketing tactics
• Stay up to date with media trends, tools, and technologies, proactively identifying new opportunities to test and scale
• Ensure campaigns are executed flawlessly and are compliant with brand and legal guidelines