Marketing Manager, Global

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Marketing Manager, Global

role at

Association for Talent Development (ATD)

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Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Job Description :

The Association for Talent Development (ATD) is the premiere membership organization for those dedicated to the learning and talent development industry. Members of our global community create a world that works better by empowering professionals to develop talent in the workplace. We provide our community with a wealth of content and resources such as books, magazines, webinars, research, videos, and professional development programs through education offerings and events. The ATD Certification Institute offers two talent development certifications.

About The Job…

As the

Global Marketing Manager

at ATD, you will report to our Director B2B Marketing and lead the development and execution of strategies that position the ATD brand effectively for global audiences. This role will be instrumental in driving brand awareness, engagement, revenue growth and market expansion across international markets by leveraging email campaigns, website content, digital tactics, and social media channels. This role has a heavy focus on the Middle East, North Africa and Asia Pacific regions. The ideal candidate will have a strategic mindset, a deep understanding of global markets, and the ability to collaborate across teams to deliver impactful marketing initiatives.

Specifically, the key initiatives and responsibilities of this role include :

Develop and implement strategies to position the ATD brand effectively for diverse global audiences, ensuring alignment with organizational goals and regional market needs.

Develop comprehensive marketing plans tailored to global audiences, outlining key strategies, objectives, and tactics to drive revenue growth.

Plan and execute targeted email marketing campaigns and other digital tactics to promote ATD products, services, and initiatives.

Track, analyze, and optimize campaign performance to achieve KPIs and drive ROI.

Maintain and update website content to ensure accuracy, relevance, and a user-friendly experience for global audiences.

Develop compelling messaging that resonates with international markets.

Partner with digital and social media teams to create and implement strategies that engage global audiences and promote ATD offerings effectively.

Ensure brand consistency across all platforms and campaigns.

Develop and execute lead generation strategies to identify and engage international teams, corporate delegations, and regional partners.

Utilize tracking systems to evaluate lead quality and conversion metrics.

Monitor industry trends and audience insights to inform and refine marketing strategies.

Work closely with internal teams, regional offices, and external partners to align marketing efforts with organizational priorities.

Manage project timelines and ensure seamless execution of global marketing initiatives.

About You...

5+ years proven experience in marketing, with a focus on global brand positioning and audience engagement.

Strong understanding of email marketing, website content management, and digital marketing strategies.

Demonstrated success in lead generation, particularly for international audiences and corporate delegations.

Exceptional communication and collaboration skills to work effectively with cross-functional teams.

Analytical mindset with the ability to interpret data and translate insights into actionable strategies.

Experience in managing and developing marketing plans for international audiences is highly preferred.

Bachelor’s degree in Business or Marketing or equivalent, relevant experience is required

Benefits :

Medical, dental, and vision benefits

Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)

403(b) plan with 6% company match and immediate vesting on employee contributions

Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)

Flexible Spending and Health Savings accounts

Free Headspace membership

Unlimited Professional Development through ATD (classes, certifications, resources, etc.)

Tuition Assistance

Wellness library and events (virtual and in-person)

Life insurance

Accident, critical illness, and hospital indemnity

Short- and long-term disability

Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)

EEO Statement :

ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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