Product Marketing Manager

Product Marketing Manager

The opportunity : We are seeking a seasoned Product Marketing Manager to drive our marketing efforts forward and establish processes and a strong foundation. You will work with leadership to develop and define our go-to-market strategy, further evolve our positioning and messaging, and translate our platform to customer value through storytelling. This role requires a mix of analytical thinking, data-driven decisions, creativity, and interpersonal skills to effectively communicate and collaborate across departments. To be successful in this role, you need to be adept at both strategic thinking and tactical execution, with a strong understanding of our product positioning, the customer journey, and how to influence it at various stages. This is an exciting opportunity to be the senior marketing hire at a high growth, startup. You will have exposure to all aspects of the business and be given the opportunity to build what will be the marketing foundation of the company. This is a full-time, permanent position. If you are in the NYC area, we follow with a "4 days in, 1 day work-from-home" hybrid work environment in NYC (Chelsea). If you are elsewhere in the US, this position can be fully remote. This role pays a competitive salary and commissions and reports directly to a cofounder.

In this position, you will :

• Develop and refine the product positioning and messaging that resonates with our target audience and differentiates our products in the market.
• Lead the go-to-market strategy and execution for new products and features, working closely with cross-functional teams including : Product & Engineering, GTM, and executive leadership.
• Utilize market research and competitive analysis to stay ahead of industry trends and identify market opportunities.
• Create compelling sales enablement and training materials to empower the sales team.
• Own the brand messaging including website, social media, blog (SEO), webinars etc.

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We offer :