Brand Manager - Arthroscopic Visualization

Brand Manager for the Arthroscopic Visualization Portfolio

As a Brand Manager for the Arthroscopic Visualization portfolio, you will play a critical role in driving the growth, positioning, and commercialization of one of Stryker Endoscopy's most strategic U.S. product portfolios. You will be responsible for creating and executing integrated marketing strategies to strengthen Stryker's leadership in arthroscopy and accelerate adoption of our advanced visualization platforms.

In this role, you will be required to travel up to 30% of the time.

What You Will Do

Portfolio Strategy & Execution Own the U.S. marketing strategy for arthroscopic visualization, aligning with global portfolio teams and commercial leadership. Translate surgeon, facility, and sales insights into actionable positioning, messaging, and go-to-market strategies. Develop annual marketing plans and lead execution across product launches, promotional campaigns, and competitive response.

Commercial Enablement Partner closely with U.S. Sales Leadership to drive portfolio growth and achieve business targets. Create impactful sales tools, training resources, and campaigns to equip reps and strengthen surgeon engagement. Monitor key performance metrics, market share trends, and customer adoption to adjust strategies in real-time.

Customer & Market Engagement Build relationships with key opinion leaders (KOLs), surgeons, and OR staff to strengthen advocacy and identify unmet needs. Lead advisory boards, cadaveric labs, and clinical marketing initiatives to showcase portfolio value. Conduct win-loss analysis and competitive assessments to sharpen differentiation.

Cross-Functional Collaboration Work with R&D, Clinical, Medical Education, and Upstream Marketing to influence pipeline development and ensure future technologies meet U.S. market needs. Partner with other Stryker divisions to drive synergy in surgeon relationships and procedural growth.

What You Need

Required

Bachelor's degree in Marketing, Business, or related field (MBA preferred).

8+ years of work experience.

5+ years of experience in medical device marketing, product management, or related commercial roles, medical device sales.

Excellent communication and presentation skills with the ability to engage executives, surgeons, and sales teams.

Preferred

Strong project management skills and ability to influence without authority across multiple functions.

Experience with arthroscopy / orthopedics is highly desirable

Sport medicine and or endo

Ability to design and execute brand strategies with measurable results.

$100,000-$215,300 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer M / F / Veteran / Disability.