Digital Marketing Manager

For 80 years, Murata Electronics has been a tireless innovator, committed to developing technologies that profoundly change the world around us. Our solutions are inside more state-of-the-art products than you may imagine. Additionally, we enable other global companies to turn their visions into reality from mobile communications to computers and networking, medical devices to power solutions, smart home technologies to automotive electronics. Our past innovations drive today's technology and our present innovations are shaping tomorrow's.

Whatever the future holds, you can be sure that Murata will be a part of it.

Why Consider This Job Opportunity

This position manages digital marketing and marcom strategy, planning, and execution to build awareness and preference for Muratas components, with the goal of attracting new customers, engaging existing customers, and influencing customer actions that drive Muratas business goals. This role is expected to deliver industry best digital marketing, marcom, content marketing, and social media programs, combined with advanced data analytics, to uncover customer preferences and behaviors.

Workplace Policy

Hybrid from Carrollton, TX; San Jose, CA; or Atlanta, GA.

What To Expect (Essential Job Responsibilities)

• Develop and execute digital marketing and marcom programs through the delivery of campaigns and promotions, email marketing, search engine marketing, content marketing, and social media that improve customer relationship with Murata, and enable customers to quickly find, select, design and buy Murata components.
• Digital Marketing strategy : Develop digital marketing plans that elevate Murata's innovative products, applications, and technologies. Work closely with business units and global teams on the strategic direction, roadmap, and execution.
• Campaigns and new product introductions : Execute regional programs and campaigns that promote key products, applications, technologies, and technical content to drive customer engagement.
• Channel management and optimization : Manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, paid search, lead generation / management, personalization, in-person and virtual events, etc.
• Content development : Drive and influence content creation that elevates digital marketing programs and increases customer actions.
• Customer-focused messaging : Create consistent, customer-focused value propositions. Identify and coordinate messaging development with key stakeholders.
• Stakeholder alignment : Manage partnership with product divisions, sales, and marketing to ensure digital marketing strategy and programs meet business goals. Coordinate with global counterparts to align on the global and regional strategy.
• Data analysis and reporting : Effectively utilize data to provide analysis and reporting to fully assess digital marketing performance and customer behavior, create strategies, and guide / measure execution. Assess engagement on both Murata.com (landing pages, product folders, content) and external sites.

What Is Required (Qualifications)

How To Stand Out (Preferred Qualifications)

Perks

Other

California Salary depending on location :

Minimum Salary : $95,043

Maximum Salary : $157,532

We consider various factors in determining actual pay including your skills, qualifications, and experience. In addition to salary, this position is eligible for incentive awards based on individual and business performance as well as competitive benefits.

Imagine the possibilities as a member of Murata's innovative global team.

Be an innovator - Join Murata!

Murata offers competitive compensation and comprehensive benefits.

Equal Opportunity / Affirmative Action Employer - M / F / Disabilities / Veterans

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