Senior Marketing Specialist - Energy (Hybrid-Reston, VA)

ICFReston, VA, US

3 days ago

Job type

Full-time

Job description

Senior Marketing Specialist

ICF has an incredible story to tell. We partner with more than 60 leading energy utilities across North America, along with energy developers and investors, to navigate the rapidly changing energy landscape. As electricity demand risesdriven by electrification, industrial growth, and digital transformation including artificial intelligencewe help clients plan, prioritize, and deliver energy projects, modernize infrastructure, and provide reliable, affordable solutions.

We're looking for a Senior Marketing Specialist who thrives in a fast-paced, dynamic business environment to join our corporate marketing team and support strategic growth in our energy business. Reporting to the Senior Marketing Manager, this role will help drive ICF's growth in the energy sector by designing and delivering compelling marketing campaigns.

You won't just be promoting servicesyou'll be helping energy companies navigate transformation. That takes someone who's both a strong executor and a strategic thinker. We're looking for a collaborative, creative marketer who's ready to roll up their sleeves, drive measurable impact, and bring fresh ideas to the table.

What You'll Do :

Manage marketing campaigns that drive growth and advance business goals for our energy business.
Work on a team with multiple marketers and subject-matter experts, including senior leadership, to help create integrated marketing campaigns through a combination of marketing deliverables, design, and media.
Support the creation of marketing content (articles, papers, case studies, webinars, targeted emails, etc.), including translating complex data and analysis into digestible and engaging narratives.
Collaborate with business leaders, business development team, and energy experts to align marketing campaigns with growth priorities.
Contribute to annual marketing strategy to help define business priorities, key audiences, campaign messages, and a full year of campaign activity.
Help educate and encourage staff to engage with social media to further extend the reach of our marketing content.
Collaborate with our event marketers to optimize our event, conference, and award strategy and maximize ICF's exposure in the marketplace.
Support data analysis, reporting efforts, and performance management associated with various marketing strategies and campaigns.
Track competitor positioning and industry thought leadership to keep marketing aligned with market shifts.

Basic Qualifications :

B.S. in Marketing, Communications, or related field.

4+ years of experience working on marketing campaigns, preferably for a marketing agency or in B2G or B2B environments.

1+ year of experience marketing in the energy industry.

Preferred Qualifications :

General knowledge or strong interest in the energy industry.

Professional Skills :

Experience working with senior leaders to prioritize and execute marketing activities.

Strong project management, organizational, and time management skills, with the ability to coordinate subject matter experts and drive marketing deadlines and deliverables in a fast-paced, dynamic environment.

Storytelling skills with the interest / ability to turn complex topics and data into compelling narratives.

Strong written and oral communication skills, with the ability to influence senior leaders and stakeholders through regular presentations.

Ability to work across teams and departments in a highly collaborative way.

A strong communications leader who is proactive and able to manage day-to-day tasks independently.

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Senior Marketing Specialist • Reston, VA, US