Senior Director, Global Brand Management - Footwear

Senior Director, Global Brand Management - Footwear

As the Senior Director, Global Brand Management - Footwear at Arc'teryx, you will lead the global marketing strategy for our growing footwear category. Reporting to the VP of Brand Management with significant accountability to the GM of Footwear, you will be responsible for shaping the positioning, storytelling, and go-to-market execution for Arc'teryx footwear, ensuring alignment with our brand vision and business objectives. You will work cross-functionally with Design, Merchandising, and Commercial teams to drive awareness, engagement, and in-channel conversion while building a strong emotional connection to our guests & consumers. This is an opportunity to lead and inspire a team while playing a key role in scaling one of the most exciting product categories within the Arc'teryx brand. This role is based out of our Portland office and is expected to be performed on location.

The Brand Marketing team serves as the direct connection between guests and the Arc'teryx brand, crafting content and experiences that are relevant, thought-provoking, and true to who we are. Working closely with brand management, creative teams, athletes, ambassadors, community partners, and agencies, we bring stories to life. Similarly, the Arc'teryx Footwear team is dedicated to creating innovative, high-performance products that exceed the needs of core mountain athletes across climbing, hiking, and trail running. As builders, problem solvers, and passionate outdoor enthusiasts, we take an immersive approach to identifying future athlete needsbuilding, testing, and validating products that address real functional challenges. United by curiosity and a commitment to collaboration, we aim to redefine the industry.

If You Were in the Senior Director, Global Brand Management - Footwear Role Now, Here Are Some of the Core Activities You Would Be Doing :

• Defining and evolving the Arc'teryx footwear brand narrative, ensuring differentiation in the outdoor and performance footwear market
• Strategically partnering with Product, Merchandising, and Commercial teams to align marketing efforts with product roadmaps and sales strategies
• Developing and implementing the global marketing strategy for the footwear category, ensuring alignment with Arc'teryx's brand values, business goals, and consumer insights
• Overseeing integrated marketing campaigns, product launches, and seasonal storytelling efforts, collaborating closely with creative, digital, retail, and regional marketing teams
• Leveraging data, analytics, and market research to inform strategic decisions and identify opportunities for growth
• Working with sports marketing, ambassador programs, and brand partnerships to amplify Arc'teryx footwear within key communities and target audiences
• Building, mentoring, and inspiring a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence
• Establishing key performance indicators (KPIs) to measure marketing effectiveness and optimize strategies based on data-driven insights and sharing back insights to Brand Leadership Team

Here Are Some of the Things You Could Be Working On in the Future :

Are You Our Next Senior Director, Global Brand Management - Footwear?

$188,000 - $259,000 a year

A reasonable estimate of the pay range is USD$188,000- USD$259,000 at the time of this posting. Within the range, individual pay is determined by factors such as market location, job-related skills, relevant experience, education and / or training. The upper end of the range is typically reserved for candidates with demonstrated expertise that is above job requirements or who bring exceptional directly transferable experience. Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.