Allied Global Marketing is a leading full-service entertainment , culture , and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe , providing resources and relationships that our partners and clients know and trust.
The Position :
The Account Executive will be charged with understanding the full scope of accounts, responsible for delivering strategic client solutions within the agency's National Publicity team. This role requires excellent communication skills, strong media relationships, organization, and the ability to execute strong media relations tactics. While the position will be based in Orlando , it could also support other accounts around the U.S. including New York, Boston, Chicago, Los Angeles, Miami and Las Vegas.
Duties include (but are not limited to) :
Research and Reporting
- Deliver timely, strategic client reports with minimal revisions
- Proactively provide media roundups that highlight key insights and trends
- Conduct competitive analysis and in-depth research that supports campaign planning and client strategy
- Identify industry shifts and media opportunities
- Support junior team members in developing media outreach skills and clip recapping
Client Support
Independently draft and lead client meeting agendas and recapsAnticipate client needs and proactively offer strategic solutionsServe as a reliable day-to-day contact for clientsContribute to long-term planning and campaign developmentDemonstrate ownership of account deliverables and timelinesPlacement / Hits
Consistently pitch and secure earned media placements with local, regional and national mediaIdentify and pursue creative story angles aligned with client objectivesMaintain a strong understanding of client messaging and positioningPost community calendar listingsMedia Relations
Build and maintain relationships with key media contacts and influencers on a local, regional and national levelTake a proactive approach to relationship building with journalists, taking desksides, coffee meetings and email-based intros / conversationsLead media outreach efforts with tailored, compelling pitchesSupport junior team members in developing media outreach skills and clip recappingMonitor media trends and adjust outreach strategies accordinglyRepresent clients professionally in media interactions and interviewsDemonstrate understanding of media landscape, outlets and journalists nationally, regionally and market specificWriting
Draft comprehensive press release and / or media alertDraft briefing documents and event run-of-showsUnderstand how to write news bites, trend pitches, etc.Think creatively, brainstorm fresh ideas and think outside the boxWrite proper trend pitches, curated to the journalist / outletUnderstand how to adapt writing style and tone to match different client brands and target audiencesOrganization
Manage multiple accounts, deadlines, and priorities effectivelyDemonstrate strong time management and proactive communicationEnsure smooth internal workflows and collaboration across teamsMentor and support junior staff on task execution and time managementMaintain organized documentation and tracking for all client activitiesProfessional Development
Develop trust and respect from clients and team members by demonstrating improved business judgment (such as strategic thinking, understanding client priorities, and making sound recommendations), solid writing skills, and professional interpersonal communicationConsistently maintain professional conduct in all situations, including a responsible social media presence that reflects positively on personal and company brandProactively pursue professional development through industry workshops, publications, and networking events that enhance communication and leadership capabilitiesContinuously develop both internal and external communication skills, build industry expertise, and demonstrate growing independent problem-solving abilitiesUphold honesty, integrity, and transparency standards while building stronger relationships with media, clients, and business associatesCollaborate with leadership on workload planning while actively engaging in annual performance evaluations and professional development planningFoster team collaboration and contribute to positive workplace morale through mentorship and supportRequirements :
Bachelor's degree in communications, marketing, public relations, or journalism preferred3+ years of professional experience in an agency and / or corporate setting, preferably in public relations with relevant experience within the hospitality and entertainment industries.Strong media and influencer contacts in and surrounding areasExcellent written and verbal communication skillsEnthusiastic and service-orientedComfort in working remotely with regular weekly in-person check-insUnderstanding and consistent application of AP Style with a proven ability to write clearly, accurately, and professionallyPassionate writer with strong journalistic instincts and a keen understanding of how to craft compelling narratives for diverse audiencesDemonstrated success in media pitching with a record of securing placements in top outletsStrong understanding of the ever-changing media landscape, including traditional press, online publications, and influencer-driven platformsIndependent, creative self-starter who wants to learn and evolveStrong organizational and time management skills; ability to manage and execute multiple projects, priorities, and deadlines in a fast-paced environmentAbility to work well with others on both the staff and client side, open to constructive coaching from all senior level executivesProfessional experience and personal interest in the hospitality and entertainment industries are preferredIntrinsically open and flexible to address, resolve, and optimize situationsFlexible schedule allowing some work on nights and weekends as neededTech Savvy. Proficiency in Microsoft Office, Adobe, and Apple's suite of products preferredUnderstand the nuances of social media with a grasp of what makes YouTube, Instagram, Facebook, and TikTok relevant as part of a total earned media solutionDetails :
This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k, paid parental leave, and Flex PTO). We also offer 10 company paid holidays.Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.