Marketing Specialist

Marketing Specialist, UC College-Conservatory of Music

Provide support for the University of Cincinnati College-Conservatory of Music's marketing and communications initiatives, including content creation and monitoring engagement with target audiences.

This position will primarily be responsible for developing, implementing and revising marketing campaigns and marketing materials to support CCM's academic offerings and public performances. This position will develop content and then manage and assess the effectiveness of paid marketing campaigns and advertising opportunities, providing regular campaign performance reporting to CCM's Director of Marketing and Communications.

Essential Functions

• Plan, manage and track advertising placements and ad campaign performance for both CCM's academic offerings and its public performances. Monitor and evaluate campaign performances, recommending changes as needed. Following the completion of campaigns, compile and report marketing data related to advertising and marketing activities.
• Conduct market research and generate leads to optimize performance.
• Work with leadership in CCM's Box Office to institute audience feedback surveys. Analyze survey results and provide recommendations for marketing optimizations to improve ticket sales performance.
• Manage and assess college's analytics, utilizing and reporting data to provide guidance for marketing and communication initiatives. Develop customer and department profiles based on data analyses.
• Provide recommendations on campaign-specific ad spend budgets to CCM's Director of Marketing and Communications.
• Create and maintain social media content, including organic social media content and boosted/paid social media marketing campaigns. Analyze engagement metrics and develop strategies to optimize content and experience on various social media platforms.
• Create targeted eblasts and e-newsletters.
• Assist with other brand storytelling, web content management, and promotional efforts as needed.
• Follow all appropriate university purchasing procedures when making ad buys. Coordinate any necessary bidding processes regarding advertising and promotional materials.
• Monitor campaign-specific expenses to ensure all marketing/advertising activities stay within budget parameters. Complete expense reporting for all marketing expenses and ad buys.
• Recommend cost containment proposals where applicable.
• Perform related duties based on departmental need. This job description can be changed at any time.

Required Education

• Bachelor's Degree
• Five (5) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements

Required Experience

One (1) year of experience in development and implementation of marketing and/or advertising plans.

Additional Qualifications Considered

• Experience with Adobe Experience Manager
• Experience with Google Ads and Google Analytics
• Experience with Meta/Facebook Ads Manager, TikTok Ads Manager and other social media advertising and digital advertising platforms.
• Experience with Constant Contact or similar email marketing platforms
• Experience with SAP Concur Expense Management Software, or similar expense reporting programs
• Knowledge of Adobe Creative Suite software.
• Understanding of Web Content Accessibility Guidelines (WCAG).
• Proficiency with SEO tools
• Familiarity with AP Style
• Superb verbal and written communication skills
• Strong interpersonal skills
• Strong problem-solving skills
• Ability to work well in a team environment
• Strong time management skills
• Excellent multitasking skills
• Strong analytical skills
• Highly developed attention to detail
• Ability to work in a fast-paced environment
• Ability to prioritize tasks and meet deadlines

Physical Requirements/Work Environment

• Office environment/no specific unusual physical or environmental demands.