Senior Marketing Manager, AI and Personalization

Senior Marketing Manager, AI and Personalization

4 days ago Be among the first 25 applicants

Overview

Intuit is a mission-driven, global financial technology platform that gives everyone the opportunity to prosper. We do this by using technology to solve our customers’ most important problems. We serve customers by finding more ways to put more money in their pockets, eliminating work and drudgery so they can focus on their lives and what matters to them, and ensuring that every financial decision they make, they do so with confidence. Our flagship products – QuickBooks, TurboTax, Credit Karma and Mailchimp – define our commitment to revolutionize the way people manage their finances, run small businesses, and pay employees.

Within Intuit, the Global Business Solutions Group (GBSG) powers the QuickBooks ecosystem. ELM is building next-generation personalization capabilities to reimagine how we engage customers across touchpoints. This role partners closely with product, engineering, analytics, and data science teams to identify, prioritize, and deliver personalization and AI-driven use cases that improve customer experiences and drive measurable business impact across the QuickBooks ecosystem.

Responsibilities

Partner with product, engineering, analytics, and data science teams to define and implement new personalization and AI use cases that accelerate adoption, engagement, and ARPC.

Collaborate with internal advanced analytics and AI stakeholders to understand how to connect our current capabilities and identify gaps, articulating requirements with product managers.

Translate customer insights, behavioral data, and business needs into prioritized opportunities and technical requirements.

Lead test‑and‑learn roadmaps to validate hypotheses, leveraging experimentation frameworks to optimize personalization strategies.

Shape multi‑channel strategies across email, push, SMS, web, and in‑product communications to deliver relevant, timely, and impactful experiences.

Ensure alignment between personalization roadmaps, technical feasibility, and business impact.

Build business cases and report on performance of new capabilities (e.g., revenue impact, ROI, retention) to demonstrate the impact of personalization initiatives.

Partner with execution teams (strategic planning, AI, CRM analytics, MarTech, SalesTech, operations) to ensure use cases are delivered as expected to support growth and innovation goals.

Contribute to the evolution of Intuit’s CRM and personalization capability stack, advancing best practices and scaling innovation across ELM and GBSG.

Qualifications

3‑5+ years of experience in personalization, CRM, growth, or data‑driven marketing, with exposure to AI / ML applications (e.g., propensity models, recommendation systems, generative AI).

Broad knowledge across all CRM marketing channels (email, push, SMS, in‑product display ads) with hands‑on experience in at least one.

Demonstrated experience delivering AI in marketing, fluency in model techniques, and proven ability to partner across product, engineering, analytics, and data science to deliver scalable personalization capabilities.

Strong strategic thinking, identifying customer needs, business opportunities, and market trends to shape impactful personalization strategies.

Excellent communication and influence skills, crafting data‑backed narratives that align stakeholders and secure buy‑in.

Tech‑forward mindset, comfortable applying AI, martech, and data tools to improve performance and deliver personalized experiences.

Data analysis and experimentation skills, building robust business cases, designing bold experiments, and rapidly iterating for decision‑making.

Experience driving measurable results tied to customer adoption, engagement, or monetization.

Clear communication of objectives, plans, status, and results.

High intellectual curiosity, growth mindset, and passion for personalization and AI innovation.

Proficiency with project management and data analysis tools (e.g., JIRA, Confluence, Google Docs, Excel, Qlik Sense, Tableau, Amplitude).

Compensation

Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. Base pay ranges vary by location :

Bay Area, California : $128,000 - $173,000

Southern California : $120,000 - $162,000

Eligible for cash bonus, equity rewards, and benefits in accordance with our applicable plans and programs.

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