Senior Director, Data & Analytics

Senior Director, Data & Analytics

Common Sense Media is dedicated to improving the lives of kids and families by providing trustworthy information, education, and an independent voice to help them thrive. Over 150 million users worldwide and 1.4 million educators benefit each year.

Job Overview

We are seeking a hands‑on, strategic leader to own the data strategy for Common Sense Media. This role will guide how we collect, structure, and analyze data to deliver actionable insights that drive business decisions across Product, Marketing, and the broader organization.

Location : San Francisco, California. Reports to : Chief Product & Technology Officer. Level 5. Salary : $140,000–$166,250 per year. Type : Full‑time, exempt.

What You’ll Do

Data Strategy & Leadership

Define and evolve the organizational data strategy and architecture, ensuring that data pipelines and models effectively serve the needs of Product, Marketing, and Membership.

Design and oversee business data architecture—data flow designs, system integration, and schema management—to support robust lifecycle marketing and audience segmentation.

Establish data governance standards in collaboration with Legal and Privacy teams.

Champion a culture of data‑driven decision‑making across the organization, leading workshops on leveraging data for actionable insights.

Analytics & Insights

Build and lead a team of analysts, architects, and visualization specialists to deliver high‑quality dashboards, reports, and insights.

Translate complex data into clear narratives that influence strategy and operational priorities.

Partner with Product, Engineering, and Marketing to design and evaluate experiments, track user engagement, and guide product evolution.

Build predictive churn and subscription models, forecast member growth, and define and track OKRs that guide product evolution and marketing performance.

Partner with Marketing to measure campaign performance, audience growth, and brand impact.

Hands‑On Execution

Conduct hands‑on analysis (SQL, BI tools, Python / R, etc.) where needed to prototype solutions or guide the team.

Build and maintain key dashboards to track KPIs for executives and teams.

Ensure smooth integration of data across systems (Braze, Salesforce, Amplitude, GA, etc.).

Team Leadership

Manage and mentor a small team of data analysts, architects, and visualization specialists.

Set clear priorities and ensure timely delivery of high‑impact data projects.

Foster collaboration and professional development within the team.

What We’re Looking For

10+ years of experience in data and analytics roles, with at least 5 years in a leadership capacity.

Strong hands‑on technical skills in SQL and modern BI / analytics platforms (Looker, Tableau, Power BI, AWS QuickSight, Amplitude, Google Analytics).

Experience with subscription management systems, designing subscription data infrastructure, analyzing churn and retention metrics, and integrating subscription platforms with marketing and CRM systems.

Proven experience developing data strategies that inform product and marketing decisions.

Experience managing data teams (analysts, architects, visualization experts).

Familiarity with CRM and marketing automation platforms (Salesforce, Braze) and their data integrations.

Excellent communication skills—able to translate data into actionable insights for technical and non‑technical audiences.

Strong understanding of data governance, compliance, and privacy issues.

What We Offer

The chance to work with talented, passionate professionals.

A comprehensive health and welfare benefits package, including medical, dental, vision, and a matching 401(k).

An organization that values work / life balance.

The opportunity to make a real difference in the lives of kids and families.

Common Sense Media provides equal employment opportunities to all qualified individuals and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, disability, military or veteran status, genetic information, or any other protected classification or characteristic protected by federal, state, or local laws. Common Sense Media will also consider for employment qualified applicants with arrest and conviction records, but job offers are contingent upon passing a criminal background check. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records.

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