Senior Category Manager (REMOTE)Kenny's Candy & Confections • Perham, MN, US
Senior Category Manager (REMOTE)
Kenny's Candy & Confections • Perham, MN, US
3 days ago
Job type
- Full-time
- Remote
Job descriptionYear one total earnings range from $100,000 to $140,000 Sign on Bonus (paid out quarterly) : $15,000 to $21,000 Profit Sharing Eligibility : Begins after completing 1 year of employment ($7.5 Million in Profits Paid to Profit Sharing Pool in 2024) Develop and maintain product strategies and roadmaps to deliver growth and profitability. Lead portfolio assortment, ensuring a balanced mix of core, seasonal, and innovation SKUs. Conduct market segmentation and prioritization to target high-value categories, channels, and customers. Define positioning and value propositions for products based on consumer and shopper insights. Develop and execute marketing plans with communication targets for web, brand, social media, content, website, brand partnerships and sponsorships, and packaging. Collaborate with merchandising and retail executional (Ideal Customer Profile, Buyer Journey). Develop customer and shopper initiatives with sales, customer development, and business analysis partners. Analyze market and consumer insights using market research and syndicated data to inform category and customer development strategies. Manage demand forecasting, replenishment, and analyze agency / broker execution. Deliver monthly business reporting, leveraging syndicated data to explain key drivers of month-on-month sales or performance. Manage each brand’s P&L and course-correct as needed. Develop and execute pricing strategies to align with market trends and maximize profitability. Proactively review pricing and adjust in alignment with market conditions and brand marketing objectives. Monitor and manage profitability (gross or standard margin) factoring in trade and promotional programs. Lead collaborative efforts on the Stage Gate process from concept to consumer shop, including product launches. Recommend product incorporations based on trends, consumer, and competitive insights. Update the product mix to supply an evolving product category with inventory levels and service goals. Oversee SKU setup and maintenance, including SKU rationalization and pipeline management plan. Partner with sales and shopper marketing to develop promotional strategies and drive incremental consumption and implement in-store displays and strategic plans, including promotional calendars. Create training programs and toolkits for sales team, internal employees, channel teams, and retail partners based on insight, data, highlights, feedback, and requests from external partners such as sales, business development, marketing strategic plans, and advisory councils. Contribute to the creation of training materials and tools for retail teams and internal stakeholders based on insights and data. Bachelor’s degree in Business, Marketing, or related field; MBA a plus. 4–7 years of experience in category management, product management, or trade marketing in CPG; confectionery / snacks experience preferred. Proven success managing product portfolios and delivering growth strategies. Strong understanding of syndicated data and retailer-specific platforms. Experience collaborating with cross-functional teams and external partners. Analytical thinker with strong problem-solving abilities. Skilled in data interpretation and insight-driven storytelling. Effective communicator and influencer across functions and with retail customers. Highly organized, adaptable, and able to manage multiple priorities. Proficient in Microsoft Office Suite; experience with data visualization tools a plus. Strategic mindset with the ability to think both short- and long-term. Collaboration-focused and adept at building strong relationships. Entrepreneurial spirit with a proactive approach to problem-solving. Results-oriented with a focus on measurable business outcomes. Health, Dental, & Vision 80 Hours of PTO Accrued in First Year of Employment 7 Paid Holidays KLN Clinic - Free doctor visits & more than 300 free prescriptions 401k Match Opportunity $10,000 Forgivable Home Grant Program Tuition Assistance All hires are contingent on a clean background check and a successful drug test (UA), this means that a job offer is not final until both the background check and drug test results are satisfactory to the employer
Job Description
Job Description
Senior Category Manager - Kenny's Candy & Confections
- REMOTE POSITION
Compensation :
Base Pay : $85,000 to $119,000
Our Story
KLN Family Brands is a 3rd generation family-owned business that started in 1964 with its corporate headquarters located in Perham, MN, in the heart of MN lakes country. Together, our companies manufacture a diverse and expanding range of high-quality human and pet food products.
At KLN Family Brands, our vision is that “We are a proud people-first company. We are successful because of trust-based relationships and first-rate products for our families and friends. We better the world by caring for others. We challenge. We grow. We inspire.”
Some companies have to “fudge the story” a little. Some need the extra “spin” to shine a positive light on themselves. That’s not who we are at KLN Family Brands, and that’s not what we do. We tell the story of our brand – our people, the quality of our products, our spirit & moxie, our tradition, and the way we treat our community & beyond. We do it in a genuine way because we genuinely believe we’re a pretty amazing company.
The Opportunity
As a Senior Category Manager for Kenny’s Candy & Confections, you will lead category strategy, portfolio optimization, consumer marketing, and retail marketing execution to grow our candy brands (primarily Wiley Wallaby and Sweet Chaos). This role blends analytical expertise, strategic planning, and cross-functional leadership to ensure our confectionery products are positioned to win in the marketplace.
The Senior Category Manager will drive product strategy, market segmentation, pricing, merchandising, and promotional initiatives while serving as the key liaison between sales, marketing, operations, and product development teams.
Responsibilities : Category Management
Pricing
New Product Development
Product Management
Trade / Channel Marketing
Qualifications
Education & Experience
Skills & Attributes
Key Attributes for Success
Benefits
Wellness program discounts - up to $150 discounted towards health insurance monthly
Opportunity to meet with our onsite financial advisors
Monday - Friday
40 hours per week
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Category Manager • Perham, MN, US
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