Director of Marketing (Colocation Data Center), Americas

Job Description

Job Description

Location : Tate, Columbia, Maryland, USA.

Positions : 1

Reporting to : Divisional Marketing Director Kingspan Data Solutions

Duration of role : Permanent

Hours of work : Full time

About Us

At Tate we are passionate about everything we do. As an independent brand operating within Kingspan Group, a global plc group of companies, Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions and commercial office raised access floors, for over 60 years. With revenues of over $420m and growing, Tate plays a pivotal role in offering expertise in cutting edge design engineering in order to craft solutions, by working collaboratively with clients as a trusted partner.

Tate continues to grow and expand, operating multiple manufacturing and commercial sites across the US, Europe, the Middle East, Asia, and Australia. We are excited about our fresh, dynamic, and inclusive team of experts working on new innovations and forward-thinking designs, as we remain a market leading player within our industry. We continue to invest heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and in keeping with our Planet Passionate sustainability strategy, our focus is on having minimal climate impact.

We are excited to potentially welcome you as part of our team as we continue to grow on a worldwide scale.

About Us

At Tate we are passionate about everything we do. As an independent brand, operating within the Kingspan Group, Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions for over 60 years. Our experienced team is expanding, and we are excited about our fresh, dynamic, and inclusive team of experts working collaboratively on projects. We have invested heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and in keeping with our Planet Passionate sustainability strategy, our focus is on having minimal climate impact. We are excited to potentially welcome you as part of our team as we continue to grow on a worldwide scale.

About the Role

We are searching for a sharp-minded and innovative Director of Marketing, reporting to the Global Divisional Marketing Director, with relevant experience in the data center or construction industry who can take the lead on a number of key strategic marketing projects that span multiple customer profiles. This director possesses the energy, creative spirit, passion and resilience with a customer centric mindset to work closely with the largest data center experts, developers and contractors worldwide. As a senior member of a global marketing team, your marketing mindset will help sharpen our commercial propositions, drive awareness, and help support the delivery of the ambitious growth objectives of the business. While largely working in close collaboration with local commercial and engineering teams, as the marketing expert, you will take the lead on key marketing decisions for the Tate US and surrounding businesses. GTM best in class execution is part of your DNA. However, where you excel is extending the insights from your in-depth customer profiling and segmentation approach to bring to life key messages that resonate and engage. With exceptional written and verbal communications skills, you will be adept to multi-tasking both strategic as well as transactional projects as well as navigating our leadership team ensuring the right level of communications at all times to manage alignment and focus on priorities. This role is fast paced requiring a seasoned smart independent thinker who has the marketing mindset to drive forward our thought leadership strategic campaigns, as well as lead our local marketing team to raise the bar in order to best represent our growing brand.

What You’ll Do

• Define Tate’s Marketing Strategy while working with local teams and agencies to achieve business goals and objectives in line with the global Tate brand and marcoms approach.
• Collaborate with other departments and manage external agencies to execute campaigns that increase brand awareness, brand loyalty, and drive revenue growth.
• Set the pace in terms of CX leaning on marketing to bring to life those mechanics that will allow customers to feel the difference when being supported by the Tate brand that differentiates us from our competition.
• Build and develop the marketing function that supports our commercial and business teams to set the pace in terms of lead generation, brand awareness and brand communications. Inspire your marketing team leads to focus efforts within our key customer streams in order to manage all coms touchpoints effectively and proactively.
• Interpret industry trends and adopt learnings accordingly within our business that sharpen our propositions and messaging as well as improve on our digital toolkit that enable our team to work with efficiencies at scale that ultimately provide value to our customer.
• A commercial mindset is key as you work hand in glove supporting our team driving customers down our sales funnel with personalized targeted coms.
• As the brand gatekeeper, your responsibility is to instill discipline within the use of our brand architecture, while providing businesses with the relevant tools to bring the brand to life at a practical level.
• Manage our thought leadership content and ambassadors across all touchpoints to ensure our key brand messages are always being delivered effectively, consistently and in line with our brand guidelines.
• As expected, your role will oversee the management of the marketing budget, ensuring optimal allocation of resources to achieve desired results, ensuring competitor and market insight is surfaced and shared appropriately and campaign results are tracked with reports available forming part of key business reviews demonstrating progress and conversion within the market.
• Stay up to date with emerging trends and best practices in marketing and digital technology, identifying opportunities for innovation and growth
• Ensuring full marketing product compliance and alignment to the Kingspan Marketing Integrity Manual is applied across the Marketing Division.

Additional Expectations

What You’ll Bring

Employee Benefits

Tate is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

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