Senior Marketing Coordinator

Senior Marketing Coordinator

The Senior Marketing Coordinator plays a central role in driving our client's growth strategy through targeted lead generation, marketing execution, and sales enablement. This individual will perform various Marketing functions with a central focus on the design and implementation of integrated marketing campaigns that increase awareness of capabilities and generate qualified leads for our business development team. This position requires an energetic and versatile marketer who understands both creative storytelling and data-driven strategy. The role combines content creation, digital marketing, and CRM management with analytical insight to strengthen the connection between marketing activity and sales outcomes.

Lead Generation & Campaign Management (40%)

Plan, execute, and monitor multi-channel marketing campaigns across email, social media, digital advertising, and events to drive awareness and qualified leads.

Sales Enablement & Collateral Management (25%)

Develop and manage a suite of marketing and sales enablement materials - including presentations, flyers, proposal templates, case studies, and success stories - to support business development.

Work with the sales team to identify content gaps, design impactful collateral, and ensure consistent brand representation in client outreach.

Analytics, Reporting, and Continuous Improvement (20%)

Define and regularly monitor / report progress on key marketing metrics (CTR, MQL & SQL's, impressions, conversion rates, campaign ROI, website analytics, and lead source performance).

Strategic Planning, Collaboration, and Brand Stewardship (10%)

Support the annual marketing and communications plan, ensuring alignment with growth and community impact goals.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

Skills and Requirements

Bachelor's degree in marketing, Communications, Business, or related field.

5+ years of marketing experience, with emphasis on lead generation, sales enablement, and digital campaign management.

Strong understanding of the B2B sales cycle and ability to create content and tools that support each stage.

Proficiency in CRM (Salesforce preferred), marketing automation tools (e.g., HubSpot, Mailchimp), and analytics platforms (e.g., Google Analytics, SEO / SEM tools).

Skilled in digital marketing tactics including SEO, PPC, content marketing, email, and social media campaigns. Experience in the manufacturing industry or a related technical field.

Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator) or similar design software.