Associate Director, Omnichannel Strategy

Associate Director For Omnichannel Strategy

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio.

The Associate Director for Omnichannel Strategy plays a critical role in enhancing marketing and customer engagement through innovative, insight-driven strategies. This position is pivotal in Business Unit Franchise teams while driving the evolution of omnichannel marketing strategies across various platforms. This role champions digital transformation, building a learning environment that embraces innovation, drives high performance, and enhances customer engagement.

Key Responsibilities

Strategic Leadership :

• Evolve and refine omnichannel and digital marketing strategies to align with brand priorities
• Define innovative use cases, inclusive of AI / ML, managing cross functional partners to develop, execute and measure
• Strategic connector between brand marketing teams, the Marketing Analytics Business Insights (MABI) team, the Digital Lab, and agency partners
• Integrate digital capabilities into brand strategies to drive personalized customer engagement and enhance the overall experience for Health Care Professionals (HCPs) and Consumers (inclusive of NBA / suggestions)
• Dotted line to the Digital Lab / Future Fit Digital in our DNA Enterprise roadmap and capabilities

Audience Strategy :

Customer Journey Flows / Content / Message Mapping :

Monitoring and Optimizing Omnichannel Marketing :

Collaboration and Alignment :

Qualifications

Bachelor's degree in Business or Marketing; MBA preferred. At least 8-10 years of relevant experience. Expertise in designing digital and omnichannel projects with a deep understanding of brand strategy and marketing metrics. Proven ability to lead cross-functional teams and projects within a digital marketing center of excellence. Strong communication skills to articulate strategies and insights effectively. Experience in pharmaceutical, agency, vendor, or brand environments is preferred.

Additional Information

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical / dental / vision insurance and 401(k) to eligible employees.

This job is eligible to participate in our short-term incentive programs. This job is eligible to participate in our long-term incentive programs.

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled. US & Puerto Rico only.