Senior Marketing Manager

Workyard is a growing SaaS startup developing an industry changing workforce management platform for the trades. We are fundamentally changing the experience for both companies and workers by adding trust, transparency, and technology to the labor management process. Our solution helps businesses save time, increase profits, and improve crew accountability through automated time tracking, job scheduling, cost management, and compliance.

We are looking for an ambitious Senior Marketing Manager (Community & Content) to build an industry community around the Workyard solution. This is a FUN high impact role, and a critical member of the marketing team. You will develop and run campaigns, helping to drive leads to fuel company growth. This position will report into the Vice President of Marketing.

Responsibilities

You will create content that construction professionals use, enjoy, and share. You will bring customer stories to life through YouTube videos, webinars, case study shoots and more. Your charter is to make Workyard’s voice stand out across social and every channel we own.

This is a creator role with room to explore and experiment. You will be hands-on with production and close to our customers in the construction industry. Your goals are to build :

• A growing, engaged customer and industry community
• High-quality content that feels useful and authentic
• Heightened customer advocacy resulting in increased referrals, reviews, stories
• Content that supports acquisition and boosts awareness
• Improved customer education and increased product adoption

Create Content People Care About

Build a Community

Drive Growth

Work with the marketing team to distribute content across paid and organic channels

Requirements

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