Marketing CRO & Automations Specialist

Marketing Cro & Automations Specialist

Our client is a U.S.-based marketing agency with 20+ years of experience in digital marketing and a primary focus on direct response strategies. They work with high-performing clients across the U.S. and Latin America to build, optimize, and scale marketing funnels that drive measurable growth.

They are seeking a full-time Marketing CRO & Automations Specialist to join their team. This role combines technical automation expertise with strong analytical and creative skills in Conversion Rate Optimization (CRO). You'll work closely with U.S. and Argentina-based team members, collaborating with designers, developers, project managers, and strategists to execute and optimize marketing campaigns that convert.

As a Marketing CRO & Automations Specialist, you will be responsible for managing their marketing automation platforms, CRM integrations, and reporting tools while also leading optimization initiatives across landing pages, email funnels, and ad-to-funnel experiences.

You'll use data-driven experimentation and user insights to increase conversions, engagement, and overall funnel performance. This role blends technical execution with analytical problem-solving, creative hypothesis testing, and strategic recommendations.

Automation & Technical Responsibilities :

• Maintain and manage marketing automation integrations with CRM and other platforms.
• Build, test, and optimize automated workflows, email / SMS sequences, and customer journeys.
• Execute and QA marketing automations across multiple platforms (e.g., Go High Level, HubSpot, Zapier, Twilio, etc.).
• Handle data management processes including lead routing, tagging, API integrations, and MySQL database updates.
• Monitor deliverability, engagement, and conversion data to ensure systems perform optimally.

CRO (Conversion Rate Optimization) Responsibilities :

Reporting & Analysis :

Skills :

Salary : $1500-$2000 / month

Type of Work : Full-time remote

Work Schedule : USA business hours