Brand Advertising, Senior Manager- DAFgiving360 Job at Charles Schwab in Westlak

Your opportunity

DAFgiving360 is an independent nonprofit organization created to increase charitable giving in the U.S. We offer a donor-advised fund program and related philanthropic tools and guidance that empower donors to incorporate charitable planning into their everyday lives and make a bigger difference in the world. Since our founding in 1999 as an 501(c)(3) public charity, DAFgiving360 donors have recommended over $44 billion in grants to more than 280,000 charities.

DAFgiving360 has entered into a services agreement with Charles Schwab & Co., Inc. for administrative and other services, including human resources. This position will be an employee of Charles Schwab & Co., Inc. and will be subject to its policies and procedures but will report to and be accountable to DAFgiving360 for day-to-day activities.

We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location(s). This role is expected to be in the office 4 days a week.

The Brand Advertising, Senior Manager will be responsible for elevating brand awareness of DAFgiving360 through brand advertising, paid media, and paid search. This individual will lead the strategy and execution of comprehensive internal and external brand advertising campaigns and will oversee the creative strategy and development, production and execution, media planning, qualitative message testing / research and budget / contract management.

Responsibilities include :

• Lead and manage the relationship with external advertising agency, serving as the primary point of contact.
• Ensure paid media campaigns align with organizational goals, brand strategy, messaging, and creative direction.
• Collaborate with internal teams (brand identity, content marketing, digital marketing, offer integration) to ensure integration across channels.
• Align related initiatives across paid, owned, and earned media channels to ensure maximum effectiveness.
• Own and optimize paid search strategy, including budget management, campaign scheduling, and performance reporting ensuring initiatives drive engagement to our platform.
• Partner with agencies to deliver upon performance benchmarks, review regular reports, and hold agencies accountable to KPIs and deadlines.
• Provide executive-level insights and recommendations based on collaborative research, campaign performance and market trends.
• Co-manage brand awareness measurement initiative including tracking, analysis, and measurement while effectively communicating insights with appropriate teams.

What you are good at :

What you have

To ensure that we fulfill our promise of “challenging the status quo,” this role has specific qualifications that successful candidates should have :

Minimum Qualifications :

At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact.

We offer a competitive benefits package that takes care of the whole you – both today and in the future :

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