Director of SEO

Director Of SEO

In this role, you'll define and lead the vision for best-in-class SEO strategies across some of the world's most recognized brands.

As Director of SEO, you are both a strategic leader and a hands-on innovatorable to translate the evolving search landscape into actionable opportunities for clients and the agency alike. You know how to unlock the stories found in data, and translate those stories into opportunities to meet customers wherever they're searching. You'll use search insights to craft data-driven strategies that demonstrate a deep understanding of our clients' businesses, objectives, and customers. You'll also develop strategic SEO roadmaps and processes to drive measurable results through content strategy, user experience, and a strong technical foundation.

You'll play a pivotal role in expanding our SEO services and capabilities, building high-performance teams, and helping our clients achieve top-tier performance.

This is a contract role until March 30, 2026.

You Will

• Lead the creation, definition, execution, and optimization of holistic search strategies
• Represent the Search practice within the agency as a senior strategic thought leader, innovator, and champion for the role of search across the customer journey
• Hire, manage, and grow a high-performing team of search strategists
• Serve as an integral part of the account leadership team, making recommendations on strategy and approach to drive innovation and performance
• Use search data (in conjunction with other research sources) to understand user intent, drive content strategies, and identify business opportunities for clients
• Pitch and implement new search projects and service offerings
• Lead and implement AI Search Optimization / GEO strategies
• Define success metrics and translate SEO results to business objectives
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices
• Deliver actionable insights and strategic recommendations to clients through insightful, visually compelling reports
• Optimize social search channels (e.g. YouTube, TikTok) to maximize brand and content visibility across the digital landscape
• Integrate paid and organic search strategies and workflows to reduce costs while maximizing key business activities
• Conduct regular SEO audits and competitive analyses
• Effectively convey SEO concepts and success stories in a concise and easy-to-understand manner
• Develop frameworks and processes to systematically track and improve search performance
• Advise on technical website development to maximize search indexability and visibility, including JavaScript SEO and accessibility considerations
• Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
• Monitor, analyze, and report on search results and performance to both internal and external stakeholders
• Keep current with the latest digital trends and changes in the search marketing landscape, identifying new opportunities for clients (e.g. AI search, ML-driven automation, visual search, voice search, social search, etc.)

You Have

Salary Range

$67 - $83 USD

Critical Mass is an equal opportunity employer. The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

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