Copywriter

POSITION SUMMARY :

Girl Scouts of Connecticut’s (GSOFCT) Marketing and Communications team is vital to the organization’s success in delivering on its mission by enabling vibrant membership and revenue growth; stewarding brand reputation and relevancy; and building engaging relationships and loyalty among the organization’s key stakeholders, girls, parents, alumni, donors, volunteers, and the communities we serve.

Reporting to the Chief Marketing and Communications Officer, the Copywriter and Content Manager serves as the primary writer to support the organization’s marketing, communications, and development efforts. The position works closely with colleagues across the organization, including the executive team. You will be self-directed and adaptable, as well as creative. This position joins a dynamic Marketing Communications (MarCom) team of five full-time staff members. As the lead content writer for the organization, you are both knowledgeable of industry trends and best practices and able to successfully tailor copy to a variety of distinct audiences, including but not limited to : members, donors, volunteers, alumni, and community partners.

Primary Responsibilities :

• Overall : Develop and implement core messaging to advance GSOFCT's ability to serve our mission, including raising funds from individual donors.
• Effectively conceptualize and execute copy and content for fundraising email campaigns, direct mail appeals, copy for paid digital marketing campaigns, social media advertising, PR materials, newsletters, presentations, publications, speeches, website copy, and content.
• Conduct interviews, research, cross-department collaboration, and write and edit content for organizational projects.
• Write copy for and assist in creation of communication materials (eg, member / volunteers’ newsletter, annual report, one-pagers, toolkits, impact reports, flyers / brochures, website blogs)
• Outreach & Awareness campaigns for membership, product sales (cookies and treats & read programs), camp, program events.
• Act as a communications department liaison to the development team.
• Participate in GSOFCT activities. Represent GSOFCT at community meetings and partner events, attending when necessary to create content around / write about the events.
• Participate in organization-wide events and meetings and perform other duties as assigned.

Content Writing Production

Fundraising

Email campaigns

Organizational Responsibilities :

Brand Governance

Team Participation / Contributions

Qualifications & skills :

CORE COMPETENCIES :

EDUCATION and / or WORK EXPERIENCE :

ADDITIONAL JOB REQUIREMENTS and PHYSICAL DEMANDS :