Sales Associate

Job Description

The Sales Consultants interacts with hundreds of customers, over the phone, online, and in person to help guide their vehicle purchase. It will be your primary responsibility to answer questions, provide information, and help guide customers to find the perfect vehicle just right for them. Using excellent communication and listening skills, you’ll help our customers negotiate terms to ensure that payment options meet their lifestyles, budgets, and expectations. Our Sales Consultants provide an outstanding customer experience both before and after purchase, driving loyalty by following up to ensure customer satisfaction and a healthy brand image.

Duties and Responsibilities

• Be directly responsible for selling vehicles at dealership gross profit, volume, and customer satisfaction standards, as set at the sole discretion of the dealership.

• Coordinate with the sales manager to set and meet new and used sales quotas. Meet the profit margin goals for vehicle sales.

• Be polite, friendly, and greet customers promptly. Consistently follow the outlined sales process.

• Utilize floor time effectively in meeting the customer’s needs and soliciting sales.

• Determine each customer’s vehicle needs by asking questions and listening.

• Demonstrate and test drive vehicles.

• Verify that customers are qualified for their wants, needs, and ability to buy.

• Maintain current knowledge and familiarity with new products, features, accessories, etc., and their benefits to customers. Maintain an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.

• Understand the terminology of the automobile business and keep abreast of technology changes in the product.

• Perform pre-delivery inspection and road test before delivery to customer.

• Deliver vehicles to customers after purchase. This process ensures that the customer understands the vehicle’s operating features, warranty and paperwork, and it lays the foundation for customer loyalty.

• Utilize the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership. Understand equity and values, and be able to explain depreciation to customer.

• Conduct telephone transactions courteously and promptly.

• Utilize a consistent quotation process for purchases, trade-ins, and vehicle sales.

• Move and arrange display vehicles on showroom and on lot as directed by management.

• Deal with customer complaints in a sensible manner by showing empathy and a pleasant attitude to show our commitment to excellent customer service and to increase customer satisfaction and loyalty.

• Attend pertinent training and stay current with sales department concerns and sales techniques.

• Attend company meetings.

• Establish personal performance goals that are consistent with company standards of productivity and devise a strategy to meet those goals.

• Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.

• Know and understand the federal, state, and local requirements which govern the company’s business.

• Follow lawful directions from supervisors.

• Participate in performance management.

• Interact well with others and be a positive influence on employee morale.

• Uphold the company’s non-disclosure and confidentiality policies and agreements.

• Work evening, weekend, and holiday work hours when required.

• Maintain a high level of product knowledge, technical knowledge, and practical skills.

• Report to management any situation or condition that jeopardizes the safety, welfare or integrity of the dealership, its personnel, or its customers.

• Maintain work areas to be free from trash, debris, old parts, clutter, spills, or any other unsightly or hazardous materials.

• High school diploma or the equivalent.

• Valid Driver’s License

• Ability to effectively communicate verbally and in writing.

• Demonstrated customer service skills.

• Ability to read and comprehend written instructions and information.

• While this list is intended to be an accurate reflection of the current job, the Dealership reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances.