Senior Analyst, Marketing

Senior Analyst, Marketing

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Overview : The Senior Analyst, Marketing is a key contributor to Mastercard's Sponsorship and Priceless platform initiatives, Sponsorships B2B engagement, and Sponsorships thought leadership. This role is responsible for Global Sponsorships' content strategy on priceless.com, campaign development, process improvement, and cross-functional collaboration. This candidate will also support thought leadership for sponsorship opportunities within our products and services business and highlight sponsorships as a business driver.

In this role you will :

• Work collaboratively across regions, markets and cross functional teams
• Manage sponsorship related content on Priceless.com including content uploads into Priceless.com
• Partner with agencies to ensure deliverables are completed on time and according to brand standards
• Curate and launch Priceless Experiences, ensuring sponsorships are live on Priceless.com
• Refresh Priceless.com layouts and merchandising; centralize pass-through rights tracking.
• Be proficient in copywriting in brand voice
• Lead approvals management with regions and property owners
• Support B2B marketing and engagement as needed
• Support multi-market campaigns through contest setup, global auction management, and consulting and design for Priceless content for global sponsorship assets
• Support development of passion insights for B2B2C and support onsite at sponsorships events as applicable
• Co-lead creation of B2B2C templates and streamline sponsorship activation processes
• Liase with relationship leads within global sponsorships and regions to ensure experiences are published
• Facilitate best practice sharing across teams
• Support leadership with external presentation materials and thought leadership initiatives.
• Develop monthly sponsorship newsletter including sourcing content from regional and agency partners, drafting copy, editing, design, and review.
• Craft strategic messaging to reinforce Mastercard's investment in women's sports
• Partner with internal teams (CNPF, Passion Card, Priceless Operations, Content, Sales, Regional Leads, Global Sponsorships) to refine messaging, develop sales toolkits, and ensure accountability

Corporate Security Responsibility : Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must :

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role.