Marketing Manager - Paid Search & Social

Marketing Manager Paid Search & Social

The Marketing Manager Paid Search & Social leads the strategy and optimization of search and social digital advertising campaigns for the firm across platforms such as Google, Meta, LinkedIn, and YouTube. This role collaborates cross-functionally with internal teams at Ameriprise and external agencies to deliver data-driven, brand-aligned content while ensuring performance, compliance, and innovation. As a subject matter expert, you will translate insights into actionable strategies and evolve Ameriprise's paid media approach in a dynamic search and social landscape.

Key Responsibilities

• Lead the development and ongoing refinement of Ameriprise's paid social media strategies across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Lead the creation and optimization of paid search strategies across platforms including Google Ads and Bing.

Campaign Execution & Optimization

Reporting & Thought Leadership

Required Qualifications

Preferred Qualifications

About Our Company

We're a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

The estimated base salary for this role is $93,400 - $126,100 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and / or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

Full time

Exempt

Marketing / Product Management

MARKT Marketing