Senior Demand Generation Manager, Integrated Campaigns

Business runs on contracts. Every dollar earned, relationship formed, and advantage gained comes down to the contract that makes it real. But getting a contract done is more complicated than it should be. And when contract data is buried, leaders can’t see risks, obligations, or act in time.

Ironclad is the leading AI contracting platform that transforms agreements into assets. Contracts move faster, insights surface instantly, and agents push work forward, all with you in control. Whether you’re buying or selling, Ironclad unifies the entire process on one intelligent platform, providing leaders with the visibility they need to stay one step ahead. That’s why the world’s most transformative organizations, from OpenAI to the World Health Organization and the Associated Press, trust Ironclad to accelerate their business.

We’re consistently recognized as a leader in the industry : a Leader in the Forrester Wave and Gartner Magic Quadrant for Contract Lifecycle Management, a Fortune Great Place to Work six years running, and one of Fast Company’s Most Innovative Workplaces. Ironclad has also been named to Forbes’ AI 50 and Business Insider’s list of Companies to Bet Your Career On.

Title : Sr. Demand Gen Manager, Integrated Campaigns

Location : San Francisco, CA (Hybrid)

Team : Revenue Marketing

Reports to : Director of Demand Generation & Lifecycle

About the Role

We're looking for a strategic and results-driven Sr. Demand Gen Manager to lead our integrated marketing campaigns and drive measurable pipeline growth. You'll own the end-to-end development and execution of multi-channel demand generation campaigns that help us build brand awareness with target audiences, engage prospects throughout their buying journey, and hit our revenue goals.

This role sits at the intersection of strategy and execution, requiring creative problem-solving, analytical rigor, and strong leadership to deliver campaigns that consistently exceed pipeline targets.

What You'll Do

Keep a pulse on target audiences – what they’re talking about, what keeps them up at night, how they consume information – to help inspire campaign ideas and meet our prospects where they are

Develop demand generation campaigns across multiple channels (email, paid media, organic social, webinars, events, and emerging channels)

Partner with content and product marketing to translate positioning and messaging into compelling campaign narratives and offers that resonate with legal and procurement decision-makers

Collaborate closely with a diverse group of stakeholders – channel owners, ABM, customer marketing, brand, marketing operations, and more

Define and track campaign KPIs aligned with pipeline and revenue goals; establish reporting frameworks that demonstrate clear business impact

Drive continuous optimization through testing, audience segmentation, and performance analysis to maximize campaign efficiency and conversion rates

Qualifications

5+ years of demand generation experience at a B2B SaaS company, preferably in legal tech, enterprise software, or a similar complex sales environments

Proven track record of building and executing integrated campaigns that drive measurable pipeline growth

Experience with marketing automation platforms (Marketo) and CRM systems (Salesforce)

Strong analytical skills with experience using tools like Google Analytics, Tableau, Looker, or similar

Project management excellence with demonstrated ability to coordinate multiple concurrent campaigns, manage competing priorities, and deliver on tight timelines

Leadership mindset with experience influencing cross-functional teams and presenting results to senior stakeholders

Benefits at Ironclad

100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available

Market-leading leave policies, including gender-neutral parental leave and compassionate leave

Family forming support through Maven for you and your partner

Paid time off - take the time you need, when you need it

Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use

Mental health support through Modern Health, including therapy, coaching, and digital tools

Home office setup stipend to make your space work for you

Pre-tax commuter benefits (US Employees)

401(k) plan with Fidelity (US Employees)

Regular team events to connect, recharge, and have fun

And most importantly : the opportunity to help build the company you want to work at

Base Salary Range : $135,000 - $175,000

The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad’s competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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