Digital Marketing Specialist

Position Details

Advertising / Posting Title Digital Marketing Specialist

Posting Summary

Play a key role in shaping and executing strategic marketing initiatives aimed at enhancing the University of Vermont’s presence with prospective graduate and undergraduate students. In close collaboration with the Director of Enrollment Marketing and Content Producers, plan and execute digital advertising efforts, manage marketing operations, oversee inquiry partner relationships, and analyze impact to enhance graduate and undergraduate recruitment outcomes.

Minimum Qualifications (or equivalent combination of education and experience)

Bachelor’s degree in related fields and 3+ years’ related experience required or an equivalent combination of education and work experience.

Demonstrated success purchasing and analyzing paid advertising, especially in digital platforms including Google Ads, YouTube, Meta, SnapChat, LinkedIn, Google Analytics, and Google Tag Manager.

• Demonstrated success collaborating with creative and digital marketing agencies and in-house partners.

Ability to work independently and as a team member and adhere to established project deadlines. Has experience managing complex projects with a high level of attention to detail.

Strong understanding of the current marketing landscape including advertising, social media, and web.

Desirable Qualifications

Strong understanding of higher education

Advertising or marketing agency working experience.

Working knowledge of Slate, Salesforce, Hubspot, Wrike, Drupal 10, Adobe Creative Suite, and Microsoft Office are desirable.

Graphic design, photo, and video editing skills are desirable.

Anticipated Pay Range $65,000 - $72,000

Other Information

Special Conditions Bargaining unit position, Occasional evening and / or weekends required (if non-exempt position, may result in overtime), This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position, A probationary period may be required

FLSA Exempt

Union Position Yes, UVMSU

Posting Details

Position will be posted for a minimum of one week, after which it is subject to removal without notice.

Job Location Burlington, Vermont, United States

Job Open Date 10 / 28 / 2025

Job Close Date (Jobs close at 11 : 59 PM EST.)

Open Until Filled Yes

Our Common Ground Statement

The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground : Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM’s mission and advancing Our Common Ground values through the execution of their job duties.

Position Information

Position Title Marketing PC2 X

Posting Number S5801PO

Department Enrollment Mgmt Marketing / 30225

Position Number 00027513

Percent of Full-Time 1.0

Standard Hours at 1.0 FTE 37.5

Term (months per year) 12

Supplemental Questions

Required fields are indicated with an asterisk (

Documents Needed to Apply

Required Documents

Resume

Cover Letter / Letter of Application

Optional Documents