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Customer Marketing Manager
Customer Marketing ManagerDeque Systems • Ann Arbor, MI, United States
Customer Marketing Manager

Customer Marketing Manager

Deque Systems • Ann Arbor, MI, United States
15 hours ago
Job type
  • Full-time
Job description

Career Fulfillment & Culture

People come to work for Deque because of what we do : enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic. Deque's core values are central to our culture of customer satisfaction. Do you share them?

  • Innovation with results that matter
  • Deliver what you promise
  • Can-do attitude
  • Open, direct & respectful communications
  • We care deeply
  • We practice humility

At Deque, you'll work with the best and brightest minds in the industry, sharing best practices, tackling new issues and uncovering new approaches. Accessibility Consultants at Deque also love their jobs because of the support systems in place.

Deque experts regularly contribute to W3C Accessibility Working Groups and collectively hold more CPACC, WAS, & CPWA certifications issued by the IAAP than any accessibility testing company in the world.

Position Description

We're looking for a strategic and customer-obsessed marketer to lead programs that strengthen customer engagement and adoption across the lifecycle, amplify advocacy, and drive growth through storytelling, campaigns, and content. This role sits within marketing but partners closely across the go-to-market organization - including customer success, product success, and sales.

You'll own customer advocacy initiatives, develop compelling content and campaigns that reinforce value and adoption, and support efforts that deepen engagement and strengthen relationships across the customer lifecycle. Success in this role will be measured by growth in customer engagement, advocacy participation, and contributing to retention outcomes.

Primary Responsibilities

  • Customer stories and case studies : Write and maintain a robust portfolio of success stories that demonstrate measurable outcomes and support sales, awareness, and demand generation efforts.
  • Reference programs : Identify, cultivate, and manage a pool of enthusiastic customer advocates to serve as references for sales, analyst relations, and partners.
  • Review and referral generation : Collaborate with Customer Success and Sales to drive high-quality customer reviews on key third-party platforms and customer referrals.
  • Community and program engagement : Drive customer engagement in Deque communities and marketing programs, such as axe-con, Discord, webinars, roadmap sessions, and other customer touchpoints that build stronger relationships and advocacy.
  • Customer lifecycle campaigns based on customer stage with Deque : Partner with product marketing, product, and success teams to develop lifecycle nurture programs that reinforce value, support onboarding, drive adoption, and build long-term loyalty.
  • Expansion, education, and enablement content : Partner with customer-facing teams to create content that showcases advanced use cases, highlight product value, and equip customers to adopt new features.
  • Voice of the Customer : Capture and share customer insights through surveys, events, and advisory programs to inform product, success, and marketing strategies.
  • Data-driven insights : Measure and report on engagement and advocacy metrics, partner with customer-facing teams to track satisfaction and sentiment. Use these insights to optimize customer marketing initiatives and guide broader business strategy.
  • Requirements

  • 5+ years in customer marketing, lifecycle marketing, or customer advocacy roles, ideally in a B2B SaaS environment.
  • Proven experience building customer engagement programs - including email nurtures in Hubspot, customer events, and advisory boards.
  • Demonstrated ability to create compelling customer stories, run advocacy and reference programs, and drive third-party review initiatives.
  • Excellent written and verbal communication skills with a talent for authentic, customer-centric storytelling.
  • Exceptional project management and cross-functional collaboration skills.
  • Analytical mindset with the ability to translate engagement and satisfaction data into actionable insights.
  • Proficient with marketing automation, CRM, and advocacy management tools (e.g., HubSpot, Salesforce, Amplitude, and Gainsight).
  • Experience in digital accessibility is a plus.
  • What Success Looks Like

  • Growth in customer engagement score and advocacy participation
  • A library of powerful customer stories that fuel awareness and sales
  • A vibrant community of active, happy, vocal customers that stay with Deque
  • Strong alignment between marketing, sales, and success teams
  • About Deque

    Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality. We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.

    We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With over 475,000 extensions installed and over 5,000 audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.

    Job Location

    Remote

    How to Apply

    Apply by submitting your resume and a cover letter.

    In your cover letter :

  • Explain your interest in joining Deque and how you align with our Core Values
  • Depict key attributes that differentiate you as a candidate
  • Deque is an Equal Opportunity Employer committed to hiring a diverse work team (EEO / AA). Reference and background checks will be required.

    Thank you for your interest in joining our exciting company!

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    Customer Marketing Manager • Ann Arbor, MI, United States

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